SportAI Secures $3M Funding Round Backed By Tennis Star Casper Ruud

Investors include Norwegian fund Altitude Capital and professional tennis player Casper Ruud.

Endre Holen, former Head of McKinsey’s Global Tech & Media practice, has invested in SportAI and will serve as Chairman. Additional investors include US professional soccer player Alejandro Bedoya and Trond Riiber Knudsen, founder of TRK Group.

SportAI delivers AI-driven technique analysis, detailed match statistics, tactical insights, and highlight videos using computer vision and machine learning. Manual video tagging by coaches has historically limited scale and accessibility, but with widespread use of court cameras, broadcasts, and mobile recordings, SportAI makes advanced, automated performance analysis widely available.

Read Also - PowerUP Raises €10M Series A To Scale Its Dual-Use Hydrogen Tech

SportAI’s SaaS platform and APIs integrate with court camera systems, keeping pace with the global expansion of cameras and streaming. Camera-agnostic, the platform can be deployed across thousands of sports facilities, providing players and coaches with real-time statistics, tactical insights, and highlight videos.

As a former NCAA player, I know how transformative good coaching and analysis can be and how inaccessible it often is. That’s what we’re solving at SportAI, said Lauren Pedersen, CEO and co-founder of SportAI.

SportAI’s API-first approach targets partnerships with court camera and streaming providers enabling them to integrate AI-driven analysis into existing hardware and enhance their offerings. The recent funding will support global expansion and accelerate technical development.

About SportAI

SportAI provides AI-powered technique analysis for sports businesses worldwide. Using computer vision, machine learning, and biometric analysis, its platform delivers instant, precise insights from mobile, on-court, or broadcast video, helping partners assess and improve athlete performance efficiently and at scale.