Sponswatch funding news – Stockholm-based SponsWatch Secures €1 Million in Seed Funding

The funding round was led by node.vc, with support from Venrex, early investors in companies like Just Eat, Revolut, and Midnite.

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Mauricio Torres, Founder of SponsWatch: “Traditional sponsorship valuation methods fall short in this digital age as they fail to reflect real-world costs and true audience engagement. Understanding real media value is no longer optional – it’s essential. Sponsorships today are about more than visibility they’re about impact and engagement. Our mission is to provide clients with the insights they need to maximise sponsorship effectiveness and succeed in an evolving media environment.”

SponsWatch stands out because, unlike traditional methods that are often outdated and rely on estimates, it uses real data like advertising costs, audience reach, attention spans, and engagement. This helps brands, teams, and leagues get the most out of their sponsorships, improve their strategies, and accurately measure their return on investment.

Their current clients include Swedish football and hockey clubs, as well as national and international federations, brands, teams, and athletes. With more people choosing streaming services over traditional TV, brands are finding it harder to reach audiences through old advertising methods.

Sponsorships and product placements are becoming key ways to reach people, with sports being the most effective platform for keeping audience attention and increasing exposure.

The global sports sponsorship market was worth over €95.2 billion in 2023 and is expected to almost double by 2030. However, measuring sponsorship impact accurately is still a big challenge, and SponsWatch is working to solve it.

node.vc partner Mårten Skogö will join the SponsWatch board. On the investment, Mårten said: “SponsWatch operates in a rapidly growing market, and we see a strong opportunity in both the product and Mauricio’s domain expertise. At Node.vc, we invest with a long-term perspective, actively supporting founders beyond the initial funding both strategically and financially. Having followed SponsWatch for some time, we are confident in their ability to drive meaningful change in the industry.”​

Venrex Founder and Partner Tom Fleming: “We’re delighted to continue our support of the SponsWatch team. Over the past few years, we’ve seen their impressive execution in founder-led sales and the strength of their product. Alongside node.vc, we look forward to helping them disrupt a market dominated by antiquated technologies.”

About SponsWatch

SponsWatch is an AI-powered tool that helps brands and organizations track logo exposure from sponsorships. It works across all types of media (video, images, audio, and text) on platforms like TV, streaming services, social media, and websites.