snuggs funding news – Berlin-based snuggs Secures €5 Million in its Lates Funding Round

Linda Šejdová, Co-founder and CEO of snuggs, this mission is deeply personal. “I’ve struggled with vaginal dryness and inflammation, and traditional tampons and pads caused a lot of discomfort in my life. I knew these were not the best products we could have – often uncomfortable, embarrassing, and unreliable. And I’ve had just enough!”.

Snuggs is now available in nearly 3,000 stores, including drugstores and food retailers, and has offices in three countries. The company is leading the change towards modern, stylish, and respectful menstrual care.

In 2024, snuggs earned €20 million in revenue and had a positive EBITDA. With the new funding, snuggs plans to grow even faster and strengthen its position as a top brand in reusable period underwear. The company is focusing on markets like Germany, the Netherlands, the UK, and Central and Eastern Europe, and is looking to expand globally.

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At just 23 years old, Linda Šejdová founded snuggs and spent two years developing and designing the brand's period underwear. She worked closely with textile engineers and designers to create products that are both comfortable and appealing.

Linda Šejdová sais, “I didn’t want to create just a practical and reliable solution, but something to look forward to every month, snuggs’ latest designer collection sold out within two weeks of launching. “When I compare reaching for something unappealing and transactional as a tampon or pad versus our stylish and comfortable Hugger Iconic underwear or something from our lace collection, the difference is undeniable. Menstruation is not a problem to be solved; it’s our superpower. We want to connect periods with something beautiful and comfortable, not something hidden away. I see in our customers that this is the real life changer.”

With €12 million in new funding, snuggs aims to make period care more comfortable, sustainable, and accessible to everyone. The brand is focused on expanding its presence in stores, reaching more customers, and making premium period underwear a popular choice over disposable products.

Šejdová said, “Periods are not a weakness. They are an advantage – a rhythm that can enhance productivity, relationships, and creativity. Imagine a world where every woman embraces her cycle with pride. That’s the world we’re building, At snuggs, our mission is clear: to bring confidence and happiness to every person with a period.”

About Snuggs

Snuggs is an intimate care brand with offices in London, Amsterdam, and Prague. Since starting in 2019, the company has built a community of 200,000 happy customers across Europe and has sold over 1 million products. They are backed by investors.