Smartify funding news – London-based Smartify Secures £1.5Million in Funding

It helps arts and cultural institutions improve visitor experiences with audio and visual guides, reducing the need for these institutions to create their own apps on a small tech budget. The platform also uses AI and AR/XR technology to provide the digital experience that modern visitors expect.

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The funding will support it's technology development and global expansion by partnering with more institutions.

The app is currently used by over 700 organizations worldwide, including the National Gallery, Acropolis Museum, Tower of London, and other major heritage sites.

Thanos Kokkiniotis, CEO of Smartify, commented: “This funding follows a truly remarkable year for Smartify, and is a significant vote of confidence in our work to make arts and culture more accessible and more enjoyable. We’re delighted to have the support of Metavallon VC, Pembroke VCT and Mountside Ventures, as we expand our reach and transform the visitor experience at even more venues worldwide.”

George Karantonis, Partner at Metavallon VC, added: “With this investment, we continue to support Greeks based anywhere in the world who participate in ambitious teams bringing significant technological innovations across various sectors. Smartify already boasts an impressive clientele that includes some of the world's leading museums. We are confident they will continue their international expansion, but in addition to this, our vision is to see Smartify become the app of choice for travellers to search, select, and consume cultural content. We strongly believe the team has both the capability and the plan to achieve this ambitious goal.”

About Smartify

Smartify makes museums and cultural institutions accessible to people worldwide through innovative technology and engaging stories. It helps inspire, educate, and entertain visitors both inside and outside galleries, while also strengthening the financial stability of these organizations.