Simplisales Funding News-London-based Simplisales Secures $500K In Pre-Seed Round

Simplisales helps businesses quickly launch branded mobile apps and web stores—within days instead of months. Powered by AI, the platform also automates tasks like order entry, demand forecasting, and generating customer insights.

In a recent interview, founder Ihsan Diskan shared how the idea for Simplisales first came to life.

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Many wholesale teams still rely on a mix of phone calls, emails, WhatsApp, and even paper to manage orders. Simplisales simplifies this by bringing everything together in custom-branded mobile apps and web stores that integrate with over 30 ERP and accounting systems.

At its core is an AI engine that automates key sales tasks: it drafts repeat orders based on past purchases and seasonal trends, displays personalised catalogues with real-time cross-sell and upsell suggestions, helps buyers quickly find products even with misspelled searches, and recommends margin-safe pricing and discounts while considering minimum order quantities and credit limits.

Currently, Simplisales handles over $2 million in monthly GMV, serving clients like Gima (UK) and Lowrie Foods.

We founded Simplisales because wholesale teams deserve the same seamless, data-driven workflows that e-commerce natives enjoy,

said Ihsan Diskan, Founder & CEO of Simplisales, adding: This investment lets us double down on the R&D team—shipping more AI features that boost margins, while keeping the product affordable for businesses of any size.

The Simplisales customers share their satisfaction with working with Simplisales. Nicky Hodges, director at Arkay Chilled Foods, shared:

The Simplisales ecosystem has eliminated the daily friction that once slowed us down. Our team now works with remarkable efficiency.

With the cloud-based ERP market expected to exceed $27 billion by 2025 and limited AI-native solutions in the space, Simplisales is well-positioned to become a category leader.

Ed Stevenson, Investment Manager at SFC Capital, says: Simplisales is tackling a massive, underserved market with a platform that replaces multiple point solutions. Their early traction and product velocity convinced us they’re building the operating system for B2B commerce.

The funding will be used to enhance R&D on new AI features, including automated order drafting, predictive pricing, and autonomous stock replenishment. It will also support key hires in product and sales as Simplisales gears up for expansion across Europe.

About Simplisales

Founded in 2021 by Ihsan Diskan, the startup offers a platform that brings together sales, finance, and fulfilment operations in one system. It connects seamlessly with over 30 popular ERP and accounting tools through plug-and-play integrations.