Simple Life Raises $35M to Expand AI-Powered Health Coaching Platform

The funding follows a strong 2024 performance, including $100 million in revenue, 64% year-over-year growth, operating profitability, over 20 million downloads, and users collectively losing 17.5 million pounds.

Simple Life offers an AI-powered health app that supports weight loss through personalized plans, on-demand virtual coaching, and real-time nutritional insights. Its platform targets the growing global digital health market, projected to grow from $340 billion to $940 billion in five years, addressing issues of cost, fragmentation and scalability in existing solutions.

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The app’s AI coach, “Avo,” delivered 19 million coaching messages in January 2025. In a peer-reviewed study of 50,000+ users, 42% achieved at least 5% weight loss in one year, with higher engagement correlating with better outcomes. Data from each user continuously enhances personalization creating a compounding behavioral intelligence effect.

Founder and CEO Mike Prytkov emphasized that Simple prioritizes the journey over the outcome, focusing on adaptive, rewarding and sustainable behavior change without extreme restrictions or obsessive calorie counting.

We’re turning healthy habits into a motivating game, helping people not only see results but also build a more positive relationship with health and wellness.

With the new funding, Simple Life will enhance AI capabilities for real-time personalization, multimodal coaching, scalable content creation, and behavior-science-driven gamification to boost retention. The company plans to launch a gamified companion experience, using streaks, rewards, and motivational prompts to make habit-building more engaging and improve weight-loss outcomes.

About Simple

Founded in 2019 Simple Life is an AI-driven health app that helps users achieve long-term weight loss and healthier lifestyles. It offers practical, sustainable guidance without fad diets, strict restrictions or calorie counting, focusing on building lasting habits for balanced eating, well-being, and overall wellness.