SEO: Key Questions and Why Your Business Needs it

Even if you are planning to hire an agency that offers AI SEO services, you should still read up on the key issues involved in this area. So, to give you a helping hand, we will answer some of the most common questions related to SEO.

Key Questions

What is SEO?

An obvious starting point, but a crucial one nevertheless. SEO stands for search engine optimisation and is the process of making your website more visible in the organic search results on popular platforms like Google, Bing and Yahoo. As the internet continues to become more and more dominant, it is crucial that businesses engage in this area to give themselves the edge over competitors.

What is the Difference Between Organic and Paid Results?

We just mentioned organic results, and this essentially refers to the websites that appear on the search engine for free thanks to an algorithm that they use. There are also paid links, which appear separately, and are the ones that companies hand over their cash for in order to appear at the top of the page.

What is Involved in an SEO Strategy?

Everyone takes a slightly different approach to SEO, but there are a few common themes. Creating fresh content is right at the top of the list, along with adding some carefully-chosen keywords, making your website properly and generating links back to your pages.

How Long Does it Take to See Results? 

There are a range of factors which impact how quickly you will start to see results including how much content you create, the quality of the content and how well it resonates with your audience. Smaller sites will tend to notice the changes a lot slower than larger ones.

What Are Good Goals to Set?

SEO is not just a numbers game. Sure, you are trying to get more people to visit your website, but you are also aiming to generate more quality traffic from people who are likely to buy your products and services. The goals that you set should be grouped in with your overall marketing approach.

Does SEO Change?

The simple answer is that this is a constantly evolving field with changes happening all the time. That is why it helps so much to have someone on board your business who can keep track of this fast-moving field.

Why Your Business Needs SEO 

It Really Does Work

If it’s done properly, SEO can have a major impact on where your business ranks in the search engines. That being said, it is usually a process that takes time and commitment. If you don’t really know where to begin at all, find SEO help here. Ultimately, all the investment that does go in will be rewarded in the end. Based on the way that search engines are currently developing, it’s unlikely that SEO will stop being effective any time soon so it really is worth getting involved as soon as possible.

It’s Cost Effective

Compared with other traditional marketing and advertising techniques, SEO is extremely cost effective. Indeed, many businesses are finding they are reaping the rewards of channeling their funding into SEO ahead of other methods. While many believe that PPC drives more revenue, this will be an ongoing cost that your business has to bear. Building up organic search engine traffic should be something that all businesses strive towards.

Search Engine Market Share is Increasing

Showing no sign of slowing down anytime soon, search engines are what people turn to when they are looking to invest in a new product or service. It’s been estimated that 80-90% of people check online reviews before making a purchase, and it doesn’t seem to be far away that everyone will be searching for products or services online. Without SEO in place, people are going to have a very hard time finding you and your business will inevitably suffer as a result.

Your Competitors are Getting Ahead

When the online revolution happened a few years ago, those that got in on the ground floor found that they could get a head start on their competitors. It’s highly likely that many of your competitors are looking closely at SEO, and they could end up channeling valuable funds away from your business. If they’re not yet getting involved, now is your opportunity to get a head start on them and generate some serious business.

It Takes Time to Build A Healthy Content Profile

As already stated, SEO isn’t like waving a magic wand and suddenly your business shoots to the top of page one on Google. Search engines trust sites that have been around for a long time and have a good history of doing the right things like updating their content on a regular basis. If you delay any longer to make your business SEO friendly, you put yourself in even more danger of falling behind. 

If you didn’t have much understanding of SEO before, hopefully you have a little bit more now so you can come away with more of an idea of what you need to do. After all, this is an important area and one that is only likely to get more crucial in the coming years.