Seaya Acquires Spain-based Adsmurai

Seaya acquired a minority stake through its Andromeda fund, while Adsmurai’s founders and management retain majority ownership and continue leading operations, supporting AI investment and global expansion.

Marc Elena, CEO and co-founder of Adsmurai, commented: This alliance allows us to consolidate our growth trajectory and accelerate our international expansion, with Artificial Intelligence as the driving force behind our proposal.

Seaya’s investment affirms Adsmurai’s business model and highlights its growth potential in marketing technology and analytics. Leveraging Seaya’s global network and expertise, Adsmurai plans to accelerate product development, expand into new markets, and solidify its position within the digital advertising ecosystem.

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Carlos Fisch, Partner at Seaya, added: We are very excited to join forces with Marc and Otto to accompany Adsmurai in this new stage of growth, a company with a unique vision and proprietary technology that is already redefining the future of digital marketing, led by an exceptional team.

Adsmurai has gained strong momentum, surpassing €100 million in revenue in 2024 and projecting €140 million in 2025 with a goal of €400 million by 2029 through organic and inorganic growth. Supported by 450+ employees and Seaya’s network, the company continues to innovate and expand globally, serving brands like Wilson, Unilever, Henkel, Mango and UNICEF.

In this growth phase, Adsmurai launches Zero Loop a conversational AI assistant integrated into internal systems in a private environment. It automates complex tasks by combining generative AI with business data and tools, delivering actionable insights and allowing teams to focus on strategy and creativity.

Zero Loop prioritizes data security through self-hosted models and full customer control, while optionally connecting to providers like OpenAI, Anthropic, Google Gemini, or xAI. It ensures traceability, routing control, data residency and GDPR compliance. Advanced features include video generation from images via VEO3, offering style, resolution, and duration customization to accelerate secure, high-quality creative production.

About Adsmurai

Adsmurai transforms marketing with AI, helping brands optimize campaigns, automate complex tasks, and gain actionable insights. By combining generative AI with business data and tools the platform empowers teams to focus on creativity and strategy, driving growth, efficiency and innovation across the digital advertising landscape.