Scrub Daddy Net Worth – What is the Worth of the Scrub Daddy Sponge?

Scrub Daddy is one of the biggest success stories from the TV show Shark Tank. It was first shown in Season 4, Episode 7, by inventor and founder Aaron Krause. At first, it just looks like a yellow sponge with a smiley face but it’s actually much more. The Scrub Daddy sponge is special because it changes texture based on the temperature of the water. In cold water, it becomes firm for tough scrubbing. In warm water, it turns soft for gentle cleaning. The smiling face design isn’t just cute it also helps clean hard-to-reach places and gives you a better grip. Since it appeared on Shark Tank in 2012, Scrub Daddy has become one of the most successful products from the show. It’s scratch-free, long-lasting, and safe to use on many surfaces like glass and nonstick pans.

Key Features :

• Smiley face design for better grip and cleaning hard-to-reach spots
• Firm in cold water, soft in warm water
• Scratch-free on most surfaces
• Resists odors and lasts longer than typical sponges
• Gained fame on Shark Tank and became a bestseller

Who Owns Scrub Daddy?

Scrub Daddy is primarily owned and led by its founder and CEO, Aaron Krause, who created the product and launched the company in 2012. He remains the majority owner and is actively involved in running the business. A key partner in the company is Lori Greiner is a star investor from Shark Tank, who invested $200,000 for a 20% stake during the show’s fourth season. Since then, she has remained a strong supporter of the brand, helping with product promotion through her QVC connections and ongoing involvement. Despite Lori’s minority stake, Aaron Krause continues to lead Scrub Daddy as a privately held company.

• Founder & CEO: Aaron Krause
• Majority Owner: Aaron Krause still owns most of the company
• Shark Tank Investment: Lori Greiner invested $200,000 for 20% equity in 2012
• Lori’s Role: Still owns her stake and helps with marketing and product growth
• Ownership Status: Scrub Daddy is a privately held company

Scrub Daddy Net Worth

Scrub Daddy is estimated to be worth around $250 million, though some sources suggest the value could be as high as $300–350 million as the company continues to grow. Scrub Daddy has seen incredible success, reaching almost $1 billion in lifetime sales and earning strong yearly revenue. Its products are now available in over 257,000 stores worldwide, and the brand has expanded far beyond its original smiley-face sponge with a wide range of cleaning tools and accessories.

Aaron Krause Net Worth

Aaron Krause is the inventor and CEO of Scrub Daddy. He has earned a lot of money because of the huge success of his product. Right now, his net worth is estimated to be between $70 million and $100 million, but some experts think it could be as high as $170 million because of his other business activities and royalties. Some even say his wealth might reach $200 million by 2025 if the company keeps growing. Aaron makes money from owning part of Scrub Daddy, licensing deals, investments, real estate and appearances in the media. His story shows how a simple idea can turn into a very valuable brand.

Scrub Daddy Shark Tank Journey

Scrub Daddy appeared on Shark Tank in 2012 during Season 4. Inventor Aaron Krause pitched his smiley-faced sponge that changes texture with water temperature. Lori Greiner saw the potential and invested $200,000 for a 20% stake. At the time, the company had very little revenue, but after the episode aired, sales skyrocketed. Within 18 months, Scrub Daddy made $18 million in sales. Thanks to Lori’s guidance and retail connections, the brand grew rapidly. Now, it sells over 160 products, is found in more than 257,000 stores, and has made over $900 million in lifetime sales. It’s considered one of the most successful Shark Tank products ever.

• Appeared: Shark Tank Season 4 (2012)
• Founder: Aaron Krause
• Deal: $200,000 for 20% (Lori Greiner)
• Sales Jump: $18 million in 18 months
• Retail Reach: 257,000+ stores
• Product Line: 160+ items
• Lifetime Sales: Over $900 million
• Status: One of Shark Tank’s biggest success stories

Did Shark Tank Reject Scrub Daddy?

No, Shark Tank did not reject Scrub Daddy. In fact, it became one of the show’s most successful investments. When Aaron Krause appeared on Shark Tank in Season 4 (2012), he pitched his innovative smiley-faced sponge that changes texture with water temperature. The Sharks were impressed, and Lori Greiner quickly offered $200,000 for a 20% stake in the company. Aaron accepted the deal on the show, and after the episode aired, Scrub Daddy experienced a massive boost in sales and popularity. It went on to become one of the top-selling products in Shark Tank history, with over $900 million in lifetime sales and a company valuation of around $500 million. So, not only was Scrub Daddy not rejected it became a Shark Tank legend.

Scrub Daddy Products & Employees

Scrub Daddy makes over 160 different cleaning products. These include the original smiley-face sponge, the dual-sided Scrub Mommy, and other items like Scour Daddy, Sponge Daddy, Eraser Daddy, as well as holders, dispensers, and dusting tools. The company has around 208 employees working across five continents, helping manage its products and global reach.

• Product Range: 160+ cleaning items like Scrub Daddy, Scrub Mommy, Sponge Daddy, Eraser Daddy, holders, soap dispensers, and dusters.
• Employees: Around 208 people work for Scrub Daddy worldwide.

Conclusion

Scrub Daddy has grown from a simple kitchen sponge into a hugely successful brand, with a net worth estimated around $250 to $350 million in 2025. Thanks to its unique design, smart marketing and wide availability in over 257,000 stores worldwide, Scrub Daddy continues to expand its product line and reach new customers. With nearly $1 billion in lifetime sales, the company’s value reflects its strong market presence and ongoing popularity, making it one of the most successful products to come out of Shark Tank.