Scottish Tennis Legend Andy Murray Joins Redrice As Founding Member

Murray will bring valuable insight to the Redrice team, using his experience as an investor in over 40 businesses and his perspective as a top-level athlete.

Andy Murray first teamed up with Redrice in 2018 when they co-invested in sportswear brand Castore, helping shape its early growth. The brand is now valued at nearly £1 billion.

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Andy Murray is well known for his business ventures, including Cromlix (his luxury hotel in Scotland), Game4Padel (a top UK padel operator), and the crowdfunding platform Seedrs.

He will now join as a founding member of the Redrice Sports Collective—a group of athletes and sports leaders coming together to share insights, networks, and investment opportunities.

Each member is expected to bring experience in business and investing, much like Murray has done alongside his tennis career.

Andy Murray commented: “My tennis career taught me the importance of discipline, resilience, and strategic thinking. And for the past few years, I’ve channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change. I’ve backed over 40 ventures in sectors from technology to fitness, hospitality to wellness.

As an investor, I’m driven by the same principles that guided my tennis career - the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.”

Tom March, Founder and Managing Partner at Redrice said: “Sport has the ability to shape positive change and Andy is one of sport’s foremost change-makers; always prepared to speak up when he sees an issue and to challenge the status quo.

He is also a very experienced investor with a good sense of what it takes to make a business succeed. We’ve known Andy for a number of years, and, as his career evolves after tennis, we’re excited to have him in the team.”

According to Murray, it’s difficult to step away from an all-consuming sport like tennis: “I’m also only 38 years old, so that’s a long time to be retired. My plan was always to spend more time on my other business interests once I’d finished playing tennis.”

About Redrice Ventures

Redrice Ventures was founded in 2018 by investor Tom March. The firm stands out in early-stage consumer investing by combining deep industry knowledge with strong networks. Its team includes seasoned operators and former CEOs of companies like Saatchi & Saatchi and Thomas Pink, who actively support portfolio companies.