Sara Davies Net Worth 2026: How the Dragons’ Den Star Made Her Fortune

Davies became widely recognised after joining the BBC One investment show Dragons’ Den in 2019. However, her success began years earlier, when she turned a product idea into an international business.

It is important to note that the £37 million figure is a reported estimate, not an officially confirmed statement of her personal wealth.

Sara Davies Net Worth in 2026

Sara Davies’ net worth is estimated at around £37 million. Her fortune is primarily associated with Crafter’s Companion, alongside her television work, investments and commercial partnerships.

These figures reflect publicly reported information. Her exact personal assets, liabilities and current net worth have not been publicly verified.

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How Sara Davies Built Her Fortune

1. Crafter’s Companion: Her Main Source of Wealth

Crafter’s Companion is the business that laid the foundation for Sara Davies’ fortune. She founded the company in 2005 while studying at the University of York after identifying a demand for a tool that could help people make envelopes for handmade cards.

Her first product, known as The Enveloper, helped the business gain attention through television shopping channels. The company subsequently expanded its range of crafting tools and supplies, reaching customers in the UK, Europe and the United States.

Crafter’s Companion grew into a substantial international business, with reported annual turnover exceeding £34 million at its peak. However, the company faced financial difficulties following the pandemic-era boom in home crafting. In 2025, Davies became involved in efforts to rescue and rebuild the business.

Despite these challenges, Crafter’s Companion remains central to her entrepreneurial story and reported wealth.

2. Dragons’ Den: Business Investments and Television Career

Sara Davies joined Dragons’ Den in 2019, becoming the youngest female Dragon at the time. The BBC programme gave her a platform to invest in emerging businesses and share her experience as an entrepreneur.

During her time on the show, she backed companies across different sectors, including consumer products, health and wellness, and services. These investments offered opportunities for further financial returns, although the outcomes of individual investments can vary.

In 2025, Davies stepped back from her role on Dragons’ Den to focus on her business interests and other projects. Her television career has played an important role in raising her public profile.

3. Strictly Come Dancing and Other Media Work

Davies competed on the BBC dance competition Strictly Come Dancing in 2021. Her participation introduced her to a wider audience beyond business and crafting.

Television appearances can provide opportunities for additional income, brand recognition and future media projects. However, the precise amount she earned from the programme has not been publicly confirmed.

Her wider television career has helped establish her as both an entrepreneur and a familiar face in British entertainment.

4. Avon UK Brand Partnership

In July 2024, Davies was appointed Chief Inspiration Officer for Avon UK. The role connected her entrepreneurial experience with a brand focused on beauty products and independent representatives.

Brand partnerships can provide another income stream for public figures, depending on the terms of their agreements. The financial details of Davies’ Avon role have not been publicly disclosed.

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What Is Sara Davies’ Biggest Source of Income?

Crafter’s Companion is widely regarded as the main foundation of Sara Davies’ wealth. The business grew from a single product idea into an international crafting company.

Her other professional activities include television appearances, investments in businesses featured on Dragons’ Den and brand partnerships. Together, these ventures have contributed to her public profile and reported financial success.

However, the relative contribution of each income source is not publicly known.

Conclusion

Sara Davies’ estimated £37 million net worth reflects a career built around entrepreneurship, television and commercial opportunities. Crafter’s Companion provided the foundation for her success, while Dragons’ Den, Strictly Come Dancing and her Avon UK partnership expanded her public profile.

Although the exact value of her personal wealth remains unconfirmed, her journey from a university business idea to an internationally recognised entrepreneur demonstrates the potential of building a business around a clear market need.