Acquisition

SaleCycle Acquires Paris-based Marketing Tech Firm BEYABLE

Jan 17, 2026 | By Kailee Rainse

SaleCycle, an ecommerce solutions company based in Gateshead, UK, and Paris, France, has acquired Paris-based BEYABLE, a technology firm focused on onsite personalisation and conversion optimisation.

SUMMARY

SaleCycle, an ecommerce solutions company based in Gateshead, UK, and Paris, France, has acquired Paris-based BEYABLE, a technology firm focused on onsite personalisation and conversion optimisation.

The acquisition brings together two complementary businesses to meet growing demand for ecommerce solutions that help brands convert more visitors and generate measurable revenue.

Led by CEO Julien Dugaret, BEYABLE offers a personalisation and conversion optimisation platform that uses real-time behavioural scoring to segment traffic and deliver tailored on-site experiences across all devices. Its capabilities include on-site personalisation, A/B testing, e-merchandising, and advanced analytics, and it is used by brands such as FedEx, A.P.C., Saint-Gobain, and Sisley.

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“This acquisition marks a pivotal moment for e-commerce performance. By bringing together identity resolution, behavioural scoring, and on-site personalisation, we are creating a platform that helps brands engage and convert every visitor intelligently in real time something the market has been demanding for years.” Fabien Sanchez, CEO, SaleCycle

Led by CEO Fabien Sanchez, SaleCycle provides a conversion platform that helps brands identify, retain, and re-engage online visitors. Headquartered in Gateshead, England, with offices in Paris, France, SaleCycle works with more than 300 global brands to improve website performance and recover lost sales.

“Joining forces allows us to scale our vision globally, while continuing to deliver the agility and measurable ROI our customers value. This merger will enable us to address new markets and verticals that SaleCycle has supported for more than 15 years, creating new opportunities for growth and innovation for our customers.” Julien Dugaret, CEO, BEYABLE

About BEYABLE

BEYABLE is an AI-powered personalisation and conversion optimisation company helping ecommerce and retail brands maximise the value of their website traffic. Its platform uses real-time behavioural data to tailor on-site content for each visitor, boosting engagement, improving conversion rates, and increasing revenue across all devices.