
Retailgrid, a Helsinki-based retail technology startup, has raised €358,000 in a pre-seed funding round led by Finnish B2B SaaS investors Ali Omar, Henry Nilert, and Pekka Ylitalo, with participation from Innovestor Angel CoFund.
SUMMARY
- Retailgrid, a Helsinki-based retail technology startup, has raised €358,000 in a pre-seed funding round led by Finnish B2B SaaS investors Ali Omar, Henry Nilert, and Pekka Ylitalo, with participation from Innovestor Angel CoFund.
The company is building an AI-powered “workbook” platform for retail pricing, assortment planning, and forecasting, targeting mid-market retailers and FMCG companies.
These businesses often handle large product catalogues but still rely on fragmented systems and spreadsheet-based workflows for key operational decisions.
Retailgrid is addressing this gap with a cloud-based solution that combines the familiarity of spreadsheets with AI-driven analytics and automation.
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The platform integrates with existing retail data sources such as ERP systems, e-commerce platforms, and market data feeds, enabling users to generate pricing models, demand forecasts, assortment recommendations, and promotion analyses through natural language prompts while retaining full transparency into underlying data and logic.
The platform includes pre-built AI agents for use cases like price optimisation, sales forecasting, promotion analysis, assortment planning, and competitor monitoring.
It is designed for omnichannel retailers and FMCG brands across sectors including grocery, fashion, beauty, DIY, and specialty retail.
The fresh capital will support development of its AI Grid platform, expansion across Europe, and scaling of its engineering and commercial teams.
Every retailer we talk to says the same thing: we already do this in Excel - but it’s breaking. Our job is to give them a tool that feels as flexible as the spreadsheet they know but actually scales with their data and their decisions, said Maxim Morozov, CEO and founder of Retailgrid.
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