Reply partnerhsip news – Italy-based Reply Partners with Amazon Web Services (AWS)

This enables companies to efficiently leverage modern cloud technology and AI capabilities. Reply, Data Reply, and Storm Reply are working with AWS to develop industry-specific solutions that optimize processes and increase productivity.

AWS and Reply have been working together for many years: Reply received the AWS Machine Learning Competency in 2020 , early access to Amazon Bedrock in 2023, and in 2024, Reply was one of the first companies worldwide to receive the AWS Generative AI Competency.

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Filippo Rizzante, CTO of Reply said, "We are excited to expand our partnership with AWS to fully leverage the potential of generative AI, By combining AWS technology with our AI expertise, we offer our customers transformative applications. This partnership confirms our commitment to innovation and helps companies stay competitive in a rapidly changing digital world."

It supports its customers in efficiently using AWS and successfully integrating AI. Data Reply and Storm Reply leverage advanced AWS services such as Amazon SageMaker , Amazon Bedrock , and Amazon Q to develop scalable, secure GenAI applications. These solutions improve software development, personalized customer experiences, operational processes, cost optimization, and sales and marketing automation, among other things.

As part of the partnership, Data Reply and Storm Reply will gain access to specialized training and resources , enabling them to develop customized AI projects – particularly for the automotive, financial services, and energy industries.

These technologies offer practical solutions for customers worldwide. For example, Storm Reply has developed an AI-powered chatbot with Audi that improves documentation processes and increases operational efficiency. Furthermore, the Italian publishing group Il Sole 24 Ore, together with Storm Reply and AWS, optimized its "L'Esperto Risponde" service using generative AI. The application automates responses with Amazon Bedrock and reduces processing time.

It also develops GenAI projects based on Anthropic's Claude models , deployed on AWS. These models deliver reliable and secure results, are robust against hacker attacks, and are integrated with Amazon Bedrock. The combination of Anthropic's powerful models, the secure AWS infrastructure, and Reply's AI expertise creates innovative, high-value applications.

Antonio Alonso Lopez, Director of Partner Management for EMEA at Amazon Web Services said, "We are pleased to complement our partnership with Reply with innovative AI technologies and cloud services. Together, we offer customers flexibility and security in building and scaling generative AI solutions on AWS, Reply's comprehensive technical expertise supports companies in responsibly implementing AI-based applications and driving innovation across multiple industries."

The partnership confirms it's leadership in the development of AI projects and digital transformation. As AWS Premier Consulting Partners, the Reply companies specializing in AWS technologies – Airwalk Reply, Comsysto Reply, Concept Reply, Data Reply, Discovery Reply, Retail Reply, Sense Reply, and Storm Reply – develop customized solutions for customers to overcome challenges and achieve sustainable success.

About Reply

Reply specializes in the development and implementation of solutions based on new communication channels and digital media. Consisting of a network of highly specialized companies, Reply supports leading European industrial groups in the telecommunications and media, industry and services, banking and insurance, and public administration sectors in defining and developing business models enabled by the new paradigms of AI, Big Data, cloud computing, digital media, and the Internet of Things.