Reframe funding news – Reframe Raises $5 Million in Seed Funding

Primary Venture Partners led the investment, co-led by Eniac Ventures, with participation from Founder Collective and Operator Partners. Brad Svrluga is a board member of Primary Venture Partners.

All digital apps now reside in silos, with data dispersed across several apps. These apps include project management and collaboration platforms like Slack, Microsoft Teams, Zoom, Google Docs, Microsoft Office, JIRA, Notion, Monday.com, and Asana. This fragmentation results in poor decision-making in addition to making it difficult to concentrate and work together. Every week, workers waste an average of twelve hours.

The Organized Work Environment (OWE), developed by Reframe, is a native application for Windows and Mac OS X that converts conventional desktops into dynamic, context-aware workspaces. Reframe provides deep focus and lowers cognitive load by arranging apps, AI tools, and information into "Streams." This allows users to manage their digital workspace in a way that complements their natural ways of thinking and doing.

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By permitting numerous users to engage within the same context-aware Streams, the OWE further improves teamwork by facilitating smooth communication and coordination.

Founder and CEO Jeff Szczepanski, a former COO of Sphere Knowledge (bought by Twitter/X) and founder and CTO of Allworx Corp., is in charge of the Reframe team. Jeff oversaw Stack Overflow's rapid expansion, which finally resulted in Prosus purchasing the company for $1.8 billion.

After these profitable exits, he started Reframe because he saw that the system that had been gradually digitizing had become faulty due to an overwhelming number of apps and notifications, which were causing more issues rather than solving genuine human problems.

A carefully curated group of seasoned professionals and past colleagues is joining Jeff. Jeff's longtime executive coach Shir Nir is also a co-founder of Reframe and an advisor on the human aspects of technology. Vice President of Engineering Scott Eikenberry was Jeff's high school programming partner.

Four other former executives from Stack Overflow are on the team: Nada Elkady, who is head of growth, Chance Heath, who is head of product, Pawel Ludwiczak, who is senior product designer, and Natalia Radcliffe-Brine, who is vice president of marketing. Head of Operations Ausrine Kersanskaite, who collaborated with Jeff at Sphere, completes the leadership team.

Jeff Szczepanski, Co-founder and CEO of Reframe said, "Everyone in SaaS promises a solution to your productivity problems, but each time the gain is marginal at best, and usually we find we've only traded off one set of problems for another. Computers were not designed for the explosion of applications we see today. The Desktop environment is collapsing under its own weight, and even AI is being held back by fifty-year-old desktop technology. We're here to actually solve the problem, or die trying. Reframe is not another app, it’s an extension of your desktop that acts as glue between all your current tools."

Brad Svrluga, General Partner at Primary Venture Partners said,“Reframe’s product represents a fundamental shift in how we interact with our computers,”“It augments the desktop environment with a new set of tools that turn applications and content into coherent streams of work that are organized how your brain works instead of how the computer works.”

The money is used to advance the exclusive OWE technology. Reframe intends to release a private Alpha in the first half of 2025 and a public Beta in the latter part of the same year, having already implemented an internal prototype. The basic OWE platform is available for free download from Reframe, with an install process that is compatible with most current web browsers, in an effort to encourage broad adoption of the product.

About Reframe

Reframe isn't simply another software program, operating system, or application. It is transforming the way they interact with computers and one another. Reframe is a novel concept. This is the first version of an organized work environment, where you adjust the computer to suit your needs rather than the other way around. It takes away the strain of constantly jumping between programs and contexts by organizing all of your necessary files, conversations, and apps into organized work streams.