Reelevant Funding News- France-based Reelevant Secures €6M In Series A Round

The funding round was led by Seventure Partners, with support from Go Capital and well-known business angels, including former La Redoute CEO Nathalie Balla, who is also joining the company’s board.

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With this new investment, Reelevant plans to expand its team in areas like product development, sales, and marketing, while also growing its presence across Europe and beyond. The company will continue improving its platform’s ability to deliver real-time, personalized marketing.

Founded in 2016, Reelevant focuses on “last-mile” digital marketing. Its platform uses real-time data about customer behavior and context to create content that updates automatically across email, SMS, websites, and apps—replacing traditional, one-size-fits-all campaigns with dynamic, personalized experiences.

“In logistics, we know that the last kilometre is the most critical phase of delivery, where everything is played out. It is exactly the same in customer experience: whatever the upstream strategies, it's the final interaction that makes the difference.

"At Reelevant, we have developed a technology capable of making every piece of content more relevant, every contact with the customer more appropriate. This round of financing will enable us to accelerate our international expansion and impose our vision of live marketing, constantly aligned with consumer expectations,” said Vincent Martinet, founder and CEO of Reelevant.

Reelevant’s technology works with major platforms like Salesforce, Snowflake, Braze, and Adobe. It also partners with data agencies such as Epsilon and Converteo.

A great example of Reelevant’s growth is Decathlon, the global sports retailer, which now uses Reelevant’s platform in 36 countries and in 95% of its customer messages.

Reelevant has been profitable since the end of 2023, showing strong business momentum.

“Reelevant has truly cracked the traditional marketing approach. Their last-mile customer experience technology is the solution I would have dreamed of when I was running La Redoute. It is a real game-changer for both consumers and marketing teams. I am excited to join their board and contribute my expertise to support their accelerated growth ambitions,” said Nathalie Balla.

“We were impressed by Reelevant’s unique value proposition, backed by excellent retention and growth metrics, even in a challenging retail environment. Reelevant exemplifies the ability to turn complex data flows into concrete, automated actions that reconcile the promise of hyper-personalization with large-scale operational efficiency. We are proud to support this ambition: to redefine customer experience standards and expand the solution across new verticals,” said Guillaume Echaudemaison, Senior Associate in the Digital team at Seventure Partners.

About Reelevant

Reelevant is a customer experience platform that helps brands connect with people in a more personal way. They focus on the final step of the customer journey where the experience really matters by creating memorable brand moments and helping companies increase customer lifetime value (CLTV).