[Funding alert] Germany-based Razor Group Secures an Undisclosed Amount in Series D Round Funding

Razor, an e-commerce company driven by technology and founded by Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury, and Dr. Oliver Dlugosch, acquires and runs profitable Amazon FBA companies as well as other online marketplace sellers who have proven to have excellent product quality, exceptional customer satisfaction, and astute business acumen.

In order to maintain its position as the world leader in the aggregation of online marketplace consumer brands, Razor has also purchased Perch, an Amazon aggregator located in Boston, Massachusetts in the United States.

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After acquiring Factory14, Valoreo, and The Stryze Group, Razor is pursuing a larger consolidation strategy in the e-commerce aggregator market with this acquisition.

Perch is a technology-driven commerce company that operates at scale by acquiring and managing D2C companies, including Amazon FBA, under the leadership of its founder and CEO, Chris Bell.

It provides a diverse portfolio of top consumer goods in several well-liked categories, including Home & Living, Sports, Health, and Toys, with about 100 brands and 5,000 products.

Tushar Ahluwalia said: “We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the #1 player globally. In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M models like Temu and Shein, rather than an internet version of P&G. Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry’s leading automation stack. With the ongoing advancements in AI and LLMs, that work continues.”

About Razor Group

Razor Group, One of the unicorns with the quickest growth and highest profits in Europe is Razor Group. With the use of precise scaling and technology, they are putting operational efficiency first in order to create a worldwide eCommerce powerhouse.

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