Predicti Raises $4.2M To Expand Predictive AI For Financial Services

By combining public registry data with machine learning Predicti forecasts life events such as property purchases or relocations turning these insights into timely personalized product recommendations for both digital channels and advisor interactions.

Founded in 2022 by Jakob Vang Glud (CEO), Nikolaj Mikkelsen (CAO), and Magnus Larsen (CTO), Predicti is headquartered in Aarhus, with additional hubs in Copenhagen and Lithuania and is rapidly expanding across the Nordics.

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Its platform covers three key areas: data (current registry information and derived insights), life events (predictive signals), and advisor tools (automated customer-product matching), helping banks, insurers, and pension providers engage proactively, reduce churn, and streamline operations.

As more customer interactions move online and traditional advisory methods face pressure, financial institutions are turning to predictive insights to understand and anticipate client needs an area where Predicti is seeing strong growth.

The latest funding will support the company’s expansion and accelerate development of its AI-powered platform, enabling banks, insurers, and pension providers to anticipate customer needs proactively.

Predicti helps financial institutions identify key life events in their customers’ lives by combining internal and external data sources with advanced algorithms.

Our platform predicts moments like property purchases, relocations, or business formations, enabling banks to deliver timely, personalized product recommendations and proactive service.

By acting at the right moment, Predicti enhances customer engagement, reduces churn and drives growth, empowering financial institutions to anticipate needs and build stronger more meaningful relationships with their clients.