Podimo acquisition news – Copenhagen-based Podimo has acquired Podads
Oct 3, 2024 | By Startup Rise EU
Podimo has acquired Danish podcast agency and advertising platform Podads to enhance growth opportunities for podcasts and strengthen podcast advertising.
SUMMARY
- Podimo has acquired Danish podcast agency and advertising platform Podads to enhance growth opportunities for podcasts and strengthen podcast advertising.
- Podimo is the fastest growing podcasting and audiobook subscription service in Europe, with a strong presence in seven markets and ongoing expansion plans.
Podads plays a pivotal role in representing independent podcasters and major Danish media houses, facilitating connections with advertisers and media agencies. Their services extend to podcast production, encompassing concept development, hosting, and targeted content dissemination.
Under the leadership of CEO and Co-Founder Anne-Kathrine Pommergaard, Podads will maintain its independence as it continues to drive innovation in the podcasting landscape.
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Their recent partnership with Podads marks a significant milestone following our successful expansion in the Netherlands. With the acquisitions of Dag en Nacht and Tonny Media, they are strategically enhancing the podcasting ecosystem through a hybrid subscription and ad-supported model.
About Podimo
Podimo is the fastest growing podcasting and audiobook subscription service in Europe, with a strong presence in seven markets and ongoing expansion plans. Founded in Copenhagen in 2019, the company focuses on promoting local content and diverse voices, offering a wide range of original and exclusive ad-free podcasts, global RSS feeds, and audiobooks.
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