Plato Raises $14.5M To Expand AI Platform for Wholesale Distributors

The distribution sector faces mounting pressures from labour shortages, tight margins, economic uncertainty, and rising digital expectations from B2B customers.

Plato tackles these challenges by automating manual sales and ERP workflows with AI, helping distributors boost operational efficiency and enhance commercial performance.

Founded by Benedikt Nolte, Matthias Heinrich Morales, and Oliver Birch, Plato builds AI-native software that automates core workflows across sales, quoting, and ERP operations for distribution businesses.

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By structuring data from legacy ERP systems, the platform reduces manual tasks and enables sales teams to work proactively, improving efficiency and driving revenue growth.

Key features include AI-driven sales intelligence to identify customer risks and opportunities, automation of repetitive tasks like order handling and internal communications, and industry-specific solutions tailored for wholesalers managing large, complex product portfolios.

Commenting on the company’s origins, CEO Benedikt Nolte said Plato was built after experiencing the challenges faced by distribution businesses firsthand, leading the team to rethink industry workflows in collaboration with experienced technologists. He added that the company is developing an AI operating system for distributors, starting with intelligent sales automation.

Plato has achieved early traction, securing contracts with several large European distributors, each averaging six-figure values. The new funding will be used to extend the platform’s capabilities into customer service and procurement, as well as to support its international expansion.

About Plato

Plato (DM Technologies GmbH) is a comprehensive growth platform for wholesale distributors. By leveraging AI for up- and cross-selling and automating processes through deep ERP integration, Plato helps increase revenue and reduce costs. The platform empowers wholesalers to operate more efficiently, proactively, and profitably.