Pixel Systems Bags €2.7Mn to Detect AI-Generated and Fake Digital Content

The company will use the funding to grow its business and further develop its technology. Its platform helps detect AI-generated or manipulated images, documents and other digital content.

“Generative AI has made it extremely cheap to fabricate evidence. The problem is that almost every digital process still rests on the assumption that what people submit is authentic. That assumption is disappearing,” says Robel Efrem, co-founder and CEO of Pixel.

“We believe the ability to verify digital information will become as natural a part of tomorrow’s infrastructure as cybersecurity is today. That a Swedish company has the opportunity to take a leading position in this field is exactly the kind of development we want to help make possible,” adds Nora Bavey, General Partner at Unconventional Ventures.

“The internet was built for a world where an image could largely be treated as proof. That world no longer exists. Now every company that receives images, receipts, and documents from its customers needs to be able to check that material before money is paid out,” says Robel Efrem.

Founded in 2026 and based in Stockholm, Pixel develops its own technology to identify AI-generated and manipulated digital content. The company's technology helps businesses check whether images, documents and other digital materials are real or have been altered.

Pixel combines different digital analysis methods to help companies verify content before using it to make important decisions, approve payments or handle other critical business processes.

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