Peachies Funding News-London-based Peachies Secures £2.1Million Funding

In 2024, Peachies grew its revenue 10x and reached over 25,000 families across the UK, showing strong demand for stylish, high-quality alternatives in the nappy category. The brand focuses on creating joyful, supportive essentials for parents.

With an organic reach of 4M+ and celebrity customers like Montana Brown and Lucy Watson, Peachies is gaining cult status. Collaborations with challenger brands like TRIP and Oddbox reflect its growing influence in the modern parenting space.

Commenting on Peachies’ ethos, Co-Founder Rima Suppan said: Parenthood isn’t a lifestyle trend. It’s love, logistics, laughter and overwhelm - often all at once. We’re here to help parents feel seen, supported, and empowered. Luxury today means time, peace of mind, and fewer things to worry about. That’s what we’re building - and we’re just getting started.

Peachies’ successful fundraise highlights growing investor interest in the cultural shift shaped by millennial and Gen Z parenting. Today’s parents are moving away from generic, pastel-toned products toward modern, premium brands that prioritize personalization, community, and real connection.

Commenting on the recent funding round, Co-Founder Morgan Mixon said: We’re a small, scrappy team and, as the founders, Rima and I are focused on ensuring our team has the ability to creatively develop thoughtful, innovative solutions for nappy wranglers. With such value-aligned partners on board who believe in this approach, we are ready to accelerate our journey as a high-growth, sustainable business.

The funding round was led by ArmaVir Partners, a growth investor based in New York, and Triple B, the Amsterdam-based family office tied to the Bata legacy.

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Peachies is now set to expand its service, with a mission to completely transform the nappy experience for families across the UK.

Jordy Johannes, Chief Investment Officer at Triple B, highlighted Peachies' strong market momentum and distinct brand position.

Not only as parents but also as investors, we see in Peachies a rare clarity of purpose, strong early product-market fit - and a world-class team ready to scale it with heart and precision.

Lee Chaikin, Co-Founder of ArmaVir Partners, added: Morgan and Rima are two exceptional founders with a clear vision, relentless drive, and a deep passion for disrupting a category that has been underserved. We’re excited to support them as they build a new standard in modern parenting.

The round also saw participation from experienced founders and senior operators from leading consumer brands like Tutti Bambini, Lick, and Peloton. Their expertise in branding, platform development, and customer retention will be key as Peachies scales its operations and strengthens its digital capabilities.

About Peachies

Founded in 2021, Peachies is a next-gen nappy brand designed to support families through the first 1,000 days. With super-soft materials, top-tier absorbency, high liquid capacity, and zero harmful chemicals, Peachies offers a cleaner, more comfortable diapering experience tailored to modern parenting needs.