Paris-based Didomi Acquires Sourcepoint And Secures €72 Million Funding

This move brings together both companies' talent and technologies to offer stronger privacy and consent solutions. The deal is backed by Marlin Equity Partners, which became Didomi’s majority investor earlier this year to help build a leading enterprise privacy platform.

“The marketing and advertising landscape continues to evolve with privacy at the forefront and with the growing influence of AI,” explains Romain Gauthier, CEO and Founder of Didomi. “Didomi and Sourcepoint are perfectly aligned around a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes.

“We want to redefine privacy as a strategic growth-lever, including deeply understanding the value exchange between businesses and their customers, while helping them seamlessly navigate this new landscape defined by AI and hyper-personalisation,” he added.

Didomi, founded in 2017, helps organizations manage user consent and preferences across channels. Its platform boosts marketing precision and builds trust through transparent data practices. It supports over 1,500 clients in 35 countries with tools to collect, activate, and manage user data while staying compliant with global privacy laws.

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The company’s software and services allow large enterprises to track vendors, reduce compliance risks, and create personalized, privacy-first experiences that drive revenue.

Sourcepoint, founded in 2015 in New York, serves over 200 enterprise clients including Axel Springer, Autotrader, and Ancestry. It handles more than 30 billion consumer interactions monthly, offering powerful privacy automation for complex compliance needs.

“We are excited to be part of the Didomi team,” said Ben Barokas, Co-founder and CEO of Sourcepoint. “We began our journey in 2015 with the goal to help the world’s most influential brands to turn privacy compliance into a catalyst for better business outcomes. Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.”

Didomi and Sourcepoint are joining forces to lead in privacy-first data collection, usage, and attribution across digital platforms. By combining advanced server-side technologies that boost marketing and ad performance with best-in-class consent and preference tools, they aim to help publishers and advertisers build smarter more effective data strategies.

“As privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology,” explains Brian Kane, Co-founder and Chief Operating Officer of Sourcepoint. “They need a partner that combines enterprise-grade solutions with world-class service. That’s exactly what we’re building together with Didomi, with a focus on helping our customers not just adapt, but lead.”

Didomi and Sourcepoint also plan to explore how to deliver highly personalized experiences as AI reshapes customer and user journeys.

They aim to evolve their products to address growing concerns among businesses about losing access to consumer data and the shifting dynamics of key channels like search and targeted ads.

A major focus will be helping businesses educate consumers on the value exchange involved in AI-driven experiences.

Nial Ferguson, Managing Director (Europe) at Sourcepoint, reflects on the impact of this deal on the UK market: “I am very proud of what the Sourcepoint team has built in the UK and across Europe. Everything we do has been focused on helping our clients navigate the complexities of data protection and consent management, and I am hugely excited to be continuing this mission alongside the impressive team at Didomi. I have no doubt that our combined belief in the importance of cutting-edge technology surrounded by exceptional client support will remain the winning formula.”

The Sourcepoint acquisition follows Didomi’s April purchase of Addingwell, a server-side tracking infrastructure company. Addingwell’s technology will now be integrated into the combined offering for both Didomi and Sourcepoint clients.

About Didomi

Didomi helps organizations manage user consent across channels, improving marketing accuracy and trust through transparent data practices. Its platform and support services let companies collect and use data effectively, monitor vendors, stay compliant with global privacy laws, and create personalized, privacy-first experiences that strengthen user trust and brand loyalty.

About Sourcepoint

Founded in 2015 Sourcepoint is a leading privacy software company trusted by major global brands. It handles over 30 billion consumer interactions each month, offering enterprise-grade privacy automation to help businesses navigate complex and evolving compliance requirements. With offices in New York, Berlin and London, Sourcepoint supports organizations in managing data privacy effectively and at scale.