Oslo-Based Altek AI Raises €423K To Expand AI Guest Communication In Nordic Hotels

The round was led by StartupLab, an incubator and early-stage investor supporting Norwegian tech startups.

Altek AI was also selected to participate in the FutureTravel Summit 2025 an industry event connecting early-stage travel and hospitality tech companies with investors and corporate stakeholders.

“We’re not building another tool that just helps staff write replies faster,” said co-founder Jon-Fredrik ‘Joffen’ Hopland. “We’re building AI agents that can handle a large part of guest communication end-to-end and where possible act inside hotel systems. We’re building digital employees.”

Altek AI’s pre-seed round fits into a broader but stratified flow of European funding for hospitality and AI driven hotel operations in 2025–2026.

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At the large-cap end Amsterdam-based Mews raised €255 million in Series D to expand AI-enabled workflows, while Barcelona-based Amenitiz secured €38.9 million in Series B for AI-led product development.

Earlier-stage rounds focus on guest communication and operational automation: Vienna-based chatlyn raised €8 million for an AI guest communication hub London’s Inntelo AI closed a €576k pre-seed for its AI concierge platform, and Amsterdam-based Toppi raised nearly €1 million to scale AI solutions.

Meanwhile, broader tech-enabled hospitality models also drew substantial capital, such as Madrid-based Room00 Group, which announced up to €400 million to expand its urban hospitality platform.

In this context, Altek AI’s pre-seed raise aligns with sub-€1 million investments targeting automation and deeper system integration, within an overall disclosed European hospitality AI funding pool exceeding €700 million.

“Hospitality has become extremely complex and guest communication is still largely manual,” said co-founder Kristoffer S. Pedersen. “Guests don’t care whether they contact a hotel via email, web chat or Instagram they expect fast, accurate answers and that the hotel knows who they are.”

Founded in 2024, Altek AI is developing an AI operating layer for hotels, using autonomous agents to manage guest communication across email, web chat, messaging, social channels, and phone.

The company began with operator research interviewing hotels to identify communication bottlenecks. This led to a pilot at a spa resort near Oslo testing four AI solutions in live operations. The pilot confirmed hotels quickly adopt automation that reduces repetitive work without adding new systems.

Altek AI is live in 37 hotels across Norway Sweden and Denmark reporting €119k ($140k) ARR and ~26% month-over-month growth as of January 2026. Users include The Well, a large Norwegian spa resort, where the platform has handled over 23,000 messages and 16,000 conversations cutting response times for routine inquiries and accelerating complex request handling.

“Altek AI is tackling a global operational challenge with the ambition to build a new infrastructure layer for hotels,” said Jørgen Veiby, Investment Manager at StartupLab. “The team has shown strong execution and an ability to win paying customers early.”