Origin Funding News- UK-Based Origin Raises $21M In Series A Round

Other investors include Acadian Ventures, Notion Capital, and several angel investors from the HR, tech, and enterprise sectors.

Origin wants to modernise the global employee benefits industry, which it estimates to be worth $45 billion. Today, large companies spend millions on benefits like health insurance, pensions, and allowances—but often lack the tools to manage this spending efficiently.

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Big firms usually operate in many countries and work with hundreds of local vendors. The data from these benefits—contracts, coverage details, usage stats—is scattered and hard to track or analyse.

Origin’s clients already include major names like Pfizer, Comcast, Electronic Arts (EA), Boston Consulting Group (BCG), and bp. The new funding will help Origin expand across Europe and the US, and continue building out its platform.

The company’s main product is called Cuido, an "Artificial Benefits Intelligence" system. It brings all benefits data together—like contracts, costs, and vendor info—and turns it into clear, usable insights.

“We created Origin because global benefits teams urgently need clarity, efficiency, and control,” said Chris Bruce, CEO and Co-founder of Origin. “Our AI-powered platform, Origin, turns vast, fragmented benefits data into a single source of actionable insights, enabling immediate cost savings, strategic decision-making, and better employee outcomes. Origin empowers HR leaders to transition from administrative complexity to strategic clarity, optimizing one of their organization’s largest investments.”

“The best thing about working with Origin is that it's a conversation,” said Amy Manning, Senior Director, Global Retirement & International Benefits at Pfizer. “We were able to, in a very short period of time, get to the core information we needed on contracts that flowed into very complicated retirement plans, understand what we needed to do to change and how it impacted colleagues. It was a program that was going to take us about six months without Origin, and it took us two weeks. It’s really improved my decision-making.”

“At Felix, our mission is to back founders who are empowering new ways of living and working — it’s at the heart of what we do,” said Antoine Nussenbaum, Co-Founder and Partner at Felix Capital. “The benefits space is behind in AI adoption, and we believe Origin is uniquely positioned to lead the way… With Cuido and its AI-powered benefits intelligence, Origin is not only empowering benefits leaders and employees, but also building the kind of forward-thinking product that moves the world forward.”

About Origin

Origin, a UK-based startup, is working to modernize how global companies manage employee benefits. Their platform helps multinational businesses handle complex benefits like pensions, insurance, and health plans more efficiently by organizing and analyzing scattered data.

The company recently raised $21 million in Series A funding and already counts Pfizer, Comcast, EA, BCG, and bp among its clients.