Nordic Startup Fronted lands $1M To Modernise Global Hiring Using AI

The company offers a global talent operating system that unifies sourcing, interviewing, onboarding, payroll, and compliance into one platform addressing the fragmentation many scaling businesses face when hiring across borders.

Fronted uses AI to automate key steps throughout the employee lifecycle, from recruitment and contract creation to onboarding, payroll, and offboarding.

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Co-founder Marius Blaker Høgevold noted that while many tech companies aim to expand globally, they often struggle with the complexity, cost, and regulatory hurdles of cross-border hiring. Even after securing strong candidates, teams frequently encounter legal and payroll obstacles that slow down international growth.

With Fronted, we’re building a seamless, AI-powered platform that manages the entire process, from job description to contract signing and payroll. We’re finally bringing simplicity to something that has been too complex to scale, added Blaker Hogevold.

Fronted was founded by a team of seasoned operators in global hiring and fintech: Marius Blaker Høgevold (CEO), Hans Nyvold Kjellby (Chairman and CCO), Håvard Liltvedt Dalen (CPO), Gelo Torres (COO), and Antonina Kruhlikova (CTO), along with early team members Kurt Alexander Bakke, Jørgen Riiser, and Lars Smith.

With annual recurring revenue up 230% since July 2025, the company plans to use the new investment to expand its product and engineering teams and accelerate development of its platform.

About Fronted

Founded in 2023, Fronted helps companies scale by hiring exceptional talent globally. Built on the belief that great people exist everywhere, Fronted connects ambitious professionals with forward-thinking companies. The platform enables businesses to access stronger talent at lower cost, while giving candidates meaningful opportunities and life-changing career pathways.