Funding

Nordic Knots Raises €86M Funding To Expand Globally, Valued At €1.9B

Mar 27, 2026 | By Kailee Rainse

Stockholm-based Nordic Knots, a design-focused e-commerce brand specialising in rugs and home textiles, has raised around €86 million ($100 million) in new funding to support its global expansion. The round values the company at approximately €1.9 billion ($2.2 billion).

SUMMARY

  • Stockholm-based Nordic Knots, a design-focused e-commerce brand specialising in rugs and home textiles, has raised around €86 million ($100 million) in new funding to support its global expansion. The round values the company at approximately €1.9 billion ($2.2 billion).

The investment is led by US-based Imaginary Ventures, with participation from Swedish investor Creades, alongside Iris Ventures and angel investor Lauren Santo Domingo.

Founded in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund, Nordic Knots was built from a transatlantic perspective, with early experience in the US shaping its strong focus on the American e-commerce market. The founders saw growing demand for buying large home items like rugs online.

The brand blends Scandinavian design with global fashion influences. Its products are designed in Stockholm and handwoven in India, with a focus on quality craftsmanship and ethical production. The company works with the GoodWeave initiative to support fair labour practices and prevent child labour in its supply chain.

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Nordic Knots has shown strong financial growth, reporting €34 million turnover in its latest financial year and €6.9 million profit. More recent figures indicate revenue of €61 million with a 20% EBIT margin, reflecting strong momentum and 85% year-on-year growth in 2025.

The company is expanding beyond rugs into a broader home textiles range and aims to become a full interiors brand. It is also growing its physical retail presence, with stores in New York and upcoming locations in Los Angeles, while continuing international expansion especially in the US, its largest market.

“We see more flagship stores in other key cities You can probably guess them from a fashion point of view, where we want to be. It’s important to us to be able to show more people the world of Nordic Knots in a physical expression We really like the idea that we can open up doors that let people experience the brand in real life,” says Fabian Berglund, CEO and Co-founder of Nordic Knots.

“We are incredibly impressed by Nordic Knots and the founders’ progress since the start, particularly regarding the combination of winning design, strong customer focus and profitable growth,” says John Hedberg, CEO of Creades.

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