MrBeast’s Company Buys Gen Z-Focused Fintech App Step

This acquisition represents a major milestone for Beast Industries combining Step’s advanced technology and full-stack fintech team with Beast Industries’ wide audience and strong philanthropic track record.

Together, they aim to create innovative solutions that make financial wellness accessible throughout every stage of life.

"Financial health is fundamental to overall well-being yet too many people lack access to the tools and knowledge they need to build financial security," said Jeff Housenbold, CEO of Beast Industries. "This acquisition positions us to meet our audiences where they are with practical, technology-driven solutions that can transform their financial futures for the better."

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Step has earned recognition for combining user-friendly technology with a mission-driven approach that aligns with Beast Industries’ commitment to positive impact. From financial literacy tools to helping users build healthy credit scores, Step has attracted over 7 million users and high-profile investors, including Stephen Curry, Charli D’Amelio, Justin Timberlake, Will Smith, and The Chainsmokers.

With Step’s experienced team, Beast Industries will accelerate its ability to provide comprehensive financial wellness solutions across its expanding platform.

"Our goal has always been to improve the financial future of the next generation," said CJ MacDonald, CEO and Founder of Step. "There are a lot of synergies between Step and what Jimmy, Jeff and the team at Beast Industries believe in when it comes to helping people and giving back. We're excited about how this acquisition is going to amplify our platform and bring more groundbreaking products to Step customers."

This partnership addresses the challenges of financial wellness, aiming to support individuals and communities at every stage of life. Beast Industries and Step are working together to close the financial literacy gap through technology, innovation, and philanthropic initiatives.

About Beast Industries

Beast Industries, founded by YouTube creator and entrepreneur Jimmy Donaldson (MrBeast), is a global entertainment, consumer products, and CPG company. Leveraging the world’s most-subscribed YouTube channel, it reaches over 450 million subscribers and generates 5 billion monthly views across its platforms.

About Step

Step, founded by financial veterans CJ MacDonald and Alexey Kalinichenko, provides modern banking tools and promotes financial literacy for the next generation. Backed by Coatue, Collaborative Fund, Crosslink Capital, General Catalyst, and Stripe, its founders bring 50+ years of combined fintech experience from First Data, Google, Gyft, and Block.