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Avery Schrader, Modash CEO, Transforms Passion into Business Despite No Initial Plan for Entrepreneurship.

Nov 4, 2024 | By Team SR

Modash was founded by Avery Schrader and his co-founder, Hendry Sadrak, in 2018. This software company, Modash, is helping more than 1500 clients in strengthening their connections with creators.

Today, Avery and his team are on a mission to assist every creator in achieving financial sustainability. Initially, Avery had no plan for entrepreneurship, but he always had a spirit to create or build something of his own; now, he has built a company, Modash, turning his passion into a business.

Avery Schrader at Modash-

Meet Avery Schrader, the CEO and co-founder of Modash. Avery was born in Eastern Canada in a town of 922 people. A single mother raised him after his parents divorced. Prior to Modash, Avery tried everything to be near the creator space. He introduced brands to the power of creator relationships. He helped small creators work together and supported professional athletes to grow their social following.

At the same time, Avery started a podcast where he talked to the best entrepreneurs in Europe. Before that show, he had never heard of Ycombinator. But he interviewed amazing founders like Markus Villig, Peter Vesterbacka, Kaarel Kotkos, and others who had built companies that changed the world.

This was an amazing experience for him. He was not only learning about building businesses, but he also experienced that if the creator economy could grow, anyone could make a living doing what they love, no matter where they were from.

Inspiration behind Modash:

Initially, Avery was not sure what he actually wanted in his life, but one thing was clear in his mind: he wanted to be part of that world, working with creators.

As a child, Avery moved around a lot and even lived in a barn. His life in East Canada was not very exciting. That’s why he often looked up to content writers and learned many things, getting inspired by them.

Furthermore, he moved to Germany and worked as a cook. He listened to the podcasts and realized that he wanted to be an entrepreneur. Later, he moved to Tallinn and started his entrepreneurial journey, taking interviews of many entrepreneurs. This experience motivated him to build something of his own.

He decided to launch a platform where he wanted to encourage people to do what they love, make things they’re proud of and experience the joy of making a living from their creativity.  

What does Modash do?

Tallinn, Estonia-based Modash is a startup founded by Avery Schrader (CEO and co-founders) and Hendry Sadrak (CTO and co-founders). At Modash, duo entrepreneurs support brands in finding, analyzing, managing, and scaling their partnerships with influencers.  

Modash is an influencer marketing platform where marketers can find creators on Instagram, YouTube, and TikTok. It is a solution for discovering insights and monitoring that covers every single influencer in the world. At Modash, marketers will be able to find the right creators to work with based on their target audience.

Avery was not sure about his goal in life, but making a positive impact on the world always motivated him to keep going and create something of his own.

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