Modash acquisition news – Tallinn-based Modash Acquires Promoty

This acquisition follows Modash’s successful €11 million Series A funding round and growth, especially among Shopify-based eCommerce stores.

Modash CEO Avery Schrader said, “In 2025 Modash is obsessed with supporting Shopify businesses to scale partnerships with creators. Today we already solve creator gifting, payments, affiliate management, content monitoring and discovery. Promoty has nailed the CRM-like features in between all of these actions and has built a great brand in the Nordics and Baltics. This acquisition solidifies our European footprint and accelerates our progress toward being the central place that brands around the world can partner with creators.”

It’s search engine covers over 250 million creators, mapping the entire creator economy. With its full campaign management tools and built-in payment solutions, Modash helps brands build and manage successful creator partnerships.

Used by brands like Birkenstock, Victoria’s Secret, Ikea, and Notino, Modash connects brands with creators and helps them tap into the €241 billion creator economy.

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It believes that partnerships are crucial for eCommerce growth, with 80% of marketers seeing them as key. However, scaling these partnerships is challenging. Brands often use many different tools and manual processes to find creators, manage relationships and track results. This is especially difficult for fast-growing Shopify brands that need efficient ways to scale their creator partnerships.

The company has gained popularity in the Nordics, Baltics, and Benelux, and is used by brands like Lyko, Freeletics, and Alibaba. Promoty offers web and mobile apps for iOS and Android, along with advanced features like white-label solutions and API integrations, helping brands manage their creator partnerships smoothly.

Aleks Koha, former CEO and co-founder of Promoty, said, “After 7 years of supporting the region’s best brands, we’re happy to see the hard work of the Promoty team start to go global. Modash is the perfect partner, having known each other for the entirety of the road so far and having a shared vision of building better relationships between brands and creators. Together I think it’s safe to say Europe has a new #1 in the influencer partnerships space.”

In recent years, it has expanded into areas like measuring results, handling payments, managing product gifting, and organizing content. With Promoty’s technology and expertise Modash will offer even more efficient tools for managing long-term creator relationships and campaigns.

In 2025, Modash plans to improve its search product, use artificial intelligence, and integrate more with the Shopify platform. This focus has already helped Modash grow its presence in North America after a successful US launch.

About Modash

Modash was founded in 2020 and has raised €13.6 million from investors like henQ and Change Ventures. The platform’s goal is to become a top creator partnerships platform, helping brands find, manage, and grow their influencer marketing efforts worldwide.

About Promoty

Promoty was founded in 2017 by Aleks Koha and Leonardo Romanello. Its platform helps brands and agencies manage creator partnerships more easily with a Trello-like CRM system that builds long-term, meaningful connections between brands and creators.