Sweden

[Funding alert] Swedish Media Management Platform Mediatool Secures €7 million in Funding

Oct 21, 2023 | By Startup Rise EU

Mediatool, a Swedish media management platform, secures funding of €7 million. In the latest funding round, Fairpoint Capital and eEquity joined Mediatool as additional investors.

This new funding will be used for the company's impending expansion in the United States and the Q1 2024 establishment of an additional location in New York. The company now has €9.5 million in funding.

Read also - Accenture Acquires ON Service GROUP to Help Insurers in Germany Improve Operational Resiliency

Global marketing and advertising teams may oversee, analyze, and swiftly alter their media investments with the assistance of Mediatool's cutting-edge SaaS platform.

RECOMMENDED FOR YOU

recomd
Funding
[Funding alert] Stuttgart-based Metergrid secures €2.7 million Seed Funding
Startup Rise EU
Sep 27, 2023
recomd
Funding
Berlin-based Parloa Secures €61.7 Million in Series B Round Funding
Startup Rise EU
Apr 24, 2024
recomd
Funding
[Funding alert] French-based Filigran Secures €15 Million in Series A Round Funding
Startup Rise EU
Mar 1, 2024

The platform collects all media data in one location, including audience numbers, investment statistics, and performance of campaigns. In order to enhance ROMI, advertisers may take immediate action on their data and optimize their strategy across various markets, initiatives, and brands.

Read also -  Amsterdam-based Climate Tech Startup Overstory Secures $14M Series A Round Funding

Because there were insufficient resources to effectively organize and analyze media investments in his prior advertising responsibilities, Alexander Högman, CEO of Mediatool, launched the business in an effort to tackle this issue.

Currently, Mediatool manages the media spending of more than 70 significant advertisers, who spend more than $6 billion on the platform as a whole.

Högman commented: "This investment is of great significance to Mediatoo, and we look forward to collaborating with Fairpoint Capital and eEquity. Mediatool has already made a significant impact on the industry. Currently, 40 percent of Mediatool's revenue comes from the USA. Now is the perfect time to take the company to the next level and establish a stronger presence in the United States."

Read also - UK-based Globacap Secures $21Million Series B Round Funding

About Mediatool

For businesses and agencies, Mediatool provides a platform for managing campaigns. Use it to gain a comprehensive picture of all your marketing initiatives, campaign strategies, and annual reports in one location.

You can plan, manage, and analyze each of your marketing and media-related activities using Mediatool. Mediatool.com functions as your personal virtual marketing assistant by compiling all of your media-related documents and communications into one place and giving you a comprehensive overview of all of your media-related actions.

Additionally, it makes it simpler to work with your team, monitor and adjust your media plan in real-time, and assess and determine which media actions are producing the best return on investment by contrasting your media spend with your financial results.

Read also - Italy-based Startup Data Masters Secures €200K in Funding

Recommended Stories for You

story
Funding

[Funding alert] Leiden-based Biotechnology Company Artica Therapeutics Secures €12M in Seed Funding

Startup Rise EU Nov 6, 2023

story
Estonia

[Funding alert] Tallinn-based BotGuard OÜ Secures €12 Million in Series A Round Funding

Startup Rise EU Mar 14, 2024

story
Funding

[Funding alert] Stockholm-based Alrik Secures €1Million in Seed Funding

Startup Rise EU Apr 3, 2024

story
Funding

[Funding alert] Barcelona-based Heura Secures €40 Million in Series B Round Funding

Startup Rise EU Feb 6, 2024

story
Funding

[Funding alert] Frankfurt-based ENVIRIA Raises €185 Million in Series B Funding

Startup Rise EU Mar 1, 2024

story
Funding

[Funding alert] Wallonia-based VIVES IUF Secures €70Million in Funding

Startup Rise EU Jan 31, 2024