Matta Secures $14M Funding To Develop “Sentient Factory” Technology

The round was led by Lakestar, with participation from Giant Ventures, RedSeed VC, InMotion Ventures, 1st Kind, Unruly Capital, Boost VC, and grant support from Innovate UK and the Royal Academy of Engineering.

In a landscape shaped by decades of deindustrialisation, rising energy costs, fragile supply chains and ageing workforces, manufacturers face pressure to reshore, decarbonise and operate efficiently with fewer skilled workers. These challenges are felt across Europe and the US with workforce shortages and operational costs increasing.

Matta addresses these pressures by deploying AI that learns the physical rules of production and applies them directly on the factory floor. Its flagship solution uses unsupervised and self-supervised computer vision to automate quality control, detect anomalies, perform measurements, diagnose root causes, and recommend corrective actions in real time.

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A central platform provides teams with live monitoring of all cameras, data analysis, and part traceability, offering visibility into issues and bottlenecks. Delivered as a plug-and-play system integrating hardware, AI research, software, and factory systems, Matta’s deployments are operational within hours, with automated inspection starting shortly after a brief learning phase.

Manufacturing still runs on human know-how, the kind that lets someone on the line kick a machine just right, or run a finger over a scratch, and say, ‘that’s thirty-four microns wide.’ We’re using AI to capture and scale that tacit knowledge, so engineers can design things that actually work in the real world. It’s time to manufacture the impossible, explains Doug Brion, Co-founder and CEO of Matta.

Matta’s AI empowers factories to monitor, analyse, and optimise operations in real time, learning production lines within days. It detects defects, identifies root causes, and enables teams to address issues before they escalate.

The adaptable technology works across sectors including electronics, automotive, defence, and apparel and integrates with manual inspection, conveyor lines, and robotic systems. Beyond quality control, Matta collaborates with OEMs to allow machines to self-adjust settings.

The new funding will accelerate Matta’s technology rollout, enhance AI capabilities, expand self-serve deployment, and support entry into key manufacturing hubs in Europe and the US, advancing autonomous, end-to-end production.

About Matta

Matta, founded in 2022, develops industrial AI for factories. Its team of engineers and scientists builds manufacturing foundation models (MFMs) and a general-purpose manufacturing OS to enhance efficiency, sustainability, and quality today, while enabling the advanced, transformative technologies of tomorrow.