Funding

MarvelX Funding News- Dutch AI Startup MarvelX Raises $6Mn Seed Funding

May 13, 2025 | By Kailee Rainse

Dutch AI startup MarvelX has raised $6 million in seed funding, led by EQT Ventures, to create a new AI-powered "operating system" for insurance.

SUMMARY

  • Dutch AI startup MarvelX has raised $6 million in seed funding, led by EQT Ventures, to create a new AI-powered "operating system" for insurance.

The funding round also saw participation from angel investors, including executives from DeepMind, Plaid, Elastic, Coinbase, Partior, and Microsoft. MarvelX plans to grow its team and enhance its product capabilities with this investment.

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The platform, called ClaimOS MaX, uses advanced AI technology to automate complex workflows in the insurance sector. Early adoption is already underway at Companjon, a leading embedded insurance provider in Europe.

Founded by Ali el Hassouni, former Head of Data & AI at neobank bunq, MarvelX aims to solve a key issue in insurance: disjointed systems and manual back-office tasks that slow down claims, frustrate customers, and increase compliance risks.

“MarvelX is building a next-generation vertical AI company in one of the most operationally complex and underserved industries,” said Tom Mendoza, Partner at EQT Ventures. “Their team combines deep AI expertise with real understanding of the regulatory and data challenges insurers, banks and wealth managers face every day.”

“EQT Ventures’ long-term vision and track record in working with teams in this area before made it an obvious partner of choice for us,” said Ali el Hassouni, CEO and founder of MarvelX. “We’re looking forward to many more successful milestones together.”

MarvelX’s platform aims to replace fragmented, manual processes in insurance with an AI-driven system designed specifically for the sector. The system connects to existing IT infrastructure, merges data from different sources, and automates workflows with intelligent technology that learns and adapts over time. MarvelX believes the industry's challenges come from a lack of specialized tools and the difficulty of integrating AI into regulated environments.

At bunq, El Hassouni developed fraud detection systems that were 2.5 times more effective than industry standards. He’s now applying this results-focused approach to modernize an industry that’s often lagging in digital innovation.

A growing number of AI startups are using agent-based intelligence in specialized sectors like finance, legal, logistics, and manufacturing. MarvelX focuses on insurance due to its large market size and the urgent need for operational change.

About MarvelX

MarvelX’s platform streamlines claims processing by helping insurers act fast, stay accurate, and keep clients updated. MarvelX’s strategy leverages deep product knowledge and industry expertise. The founding team’s background in reinforcement learning, generative AI, and fintech enables the platform to handle complex data, such as scanned documents and emails, automating tasks that typically require human intervention. Early tests with European insurers have resulted in a 40% reduction in claims processing costs and a 25% improvement in customer satisfaction.

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