Marshall to Turn Up the Volume with HSG as New Majority Shareholder

This transaction, which is subject to regulatory approvals, will mark HSG’s largest investment in Europe to date. The deal represents the next chapter for Marshall as the iconic brand continues to unlock its true potential.

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The Marshall family will retain a meaningful stake of over 20 percent in the company under the terms of the deal. HSG will work closely with the Marshall family and the management team to strengthen the Marshall brand and fuel its sustainable and profitable growth.

Terry Marshall, Board member at Marshall Group, who founded the now legendary British brand with his father in 1962 comments: “We are now over 60 years into our journey, and the pioneering sound of Marshall continues to resonate across the world. Together with HSG and our team, we can further build on our history to amplify the love for music and the Marshall brand for decades to come.”

Steve Jia, Partner at HSG said, “Marshall is one of the world’s most iconic brands, firmly rooted in music culture. By building on this legacy, we are convinced that Marshall will strengthen its position as the go-to brand for guitarists and as the most exciting brand for music lovers globally. We are thrilled to partner with the Marshall family and the team at Marshall to write music history,”.

Taro Niggemann, Managing Director for Europe at HSG said, “Our mission is to support Marshall in unlocking its full potential by leveraging our expertise in digital channels and supply chain optimization. We aim to help bring Marshall’s exceptional products to even more customers globally while embracing and celebrating the spirit that has defined the brand for generations,".

This investment builds upon HSG’s track record in Europe, following previous investments in companies such as AMI Paris.

Since the creation of the Marshall Group in 2023, which brought together the entire Marshall universe under one roof, the company has continued to innovate and grow, delivering iconic products for both musicians and music lovers.

Jeremy de Maillard, CEO of Marshall Group, declared: “This deal is a testament to our team’s dedication and exceptional talent in making our vision a reality. Together with HSG and the Marshall family, we have the perfect conditions to continue building on Marshall’s iconic status and unlocking our full potential across the world”.

Marshall is on a strong profitable growth trajectory, with revenue more than doubling from 2020 to 2024, reaching about 400M EUR.

Martin Axhamre, CFO & Deputy CEO of the Marshall Group, comments: “We already have a positive momentum with exciting plans for the future. Combined with this new strong ownership structure we will be able to invest for the long-term and accelerate even further”.

About Marshall Group

Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Marshall, their flagship brand, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home and on the go.