Madrid-Based Investment Firm Demium Rebrands As Mission, Launches €35M Fund

The fund is led by Managing Partner Jorge Dobón, with support from Álvaro Callejo (ex-CEO of Ritmo), Julio Ribes (founder of Swipcar and Holaglow), and Mario Navarro (founder of Triple).

Mission plans to invest in around 80 startups, with initial checks averaging €250,000 and potentially rising to €2 million for the most promising companies, often serving as their first institutional investor.

“As the Spanish ecosystem matures, entrepreneurs have increasing options about who they want to partner with. We believe the best founders want a travel companion who knows what they’re going through,” said Jorge Dobón, Managing Partner of Mission.

Founded in Valencia in 2013, Demium is a talent-focused VC that invests in exceptional individuals ready to launch startups, with or without an idea, team, or product.

Over the years, Demium has evolved its approach: in 2020 it launched a €50 million Think Bigger Fund I for pre-seed and seed-stage startups, in 2022 it expanded into Central Europe and in 2023 it transitioned from an incubation model to direct equity investment.

Now rebranded as Mission, the fund has backed over 250 Spanish startups, including Citibox, Theker, Dealcar, Voicemod, Singularu, and Swipcar, marking the culmination of Demium’s evolution into a fully operational venture capital fund.

“Mission emerges as the natural evolution of 13 years of experience investing in and creating companies from scratch. After supporting more than 250 startups, Demium now consolidates its strategy under a new brand, Mission, and a fund structure designed for the age of AI and automation,” mentioned the firm in the press release.

Mission Fund I has already started deploying capital and completed its first investments. The fund is supported by a group of limited partners, including founders and investors from previous funds as well as backing from the Official Credit Institute (ICO) and the Valencian Institute of Finance (IVF) for this new stage.

About Demium

Demium is an early-stage venture capital firm that invests in ambitious founders ready to launch their startups. Supporting entrepreneurs from day one, Demium provides funding, guidance and resources to help transform ideas into successful ventures, enabling founders to pursue their mission and build impactful, high-growth companies.