London’s Yuv Raises €10M To Scale Salon Technology After Setting Dragons’ Den Record

The round was led by Nineyards Equity, with participation from founder Francisco Gimenez, existing investor VNV Global, and strategic angel investors.

“This raise represents a pivotal moment for yuv,” said Francisco Gimenez, founder & CEO of yuv. “With the support of Nineyards Equity, VNV Global and our investor network, we are doubling down on our mission to transform professional hair colour through sustainability, design, and technology. Our next chapter will bring yuv’s platform to more salons and freelancers across the UK, and soon to the U.S., where we see massive potential.”

In 2025, European beauty and aesthetics funding saw several mid-sized rounds, including Paris-based Innerskin (€12.8M) to expand its aesthetics centres and Ray Studios (€10M) to scale tattoo-removal studios across Europe. While these focus on skin health and services, they reflect roughly €22.8M flowing into beauty and wellness ventures.

Read Also - French Startup ReSoil Raises €4M To Expand Regenerative Agriculture Projects

Against this backdrop, UK startup yuv’s €10M Series A stands out, targeting hardware-enabled, refillable, software-driven salon technology a niche with few comparable 2025 rounds. Founded in 2021, London-based yuv is transforming professional hair colour with its flagship yuv Lab a compact app-connected system delivering precise, customizable formulations through refillable aluminium cartridges, replacing single-use tubes reducing waste and enhancing creativity.

Designed for salons and freelancers the platform integrates AI-powered software with Swiss-designed formulas for optimal performance, safety, and customization. By combining refillable packaging with intelligent data systems, yuv helps beauty professionals cut costs, streamline operations and elevate creativity.

The new funding will accelerate yuv’s UK growth and support U.S. expansion in 2026, scaling its patented platform and subscription model globally, in line with projected growth of the salon hair-care market from €174.7B ($203.8B) in 2025 to €293B ($341.7B) by 2032.

Eric Sävendahl, Principal at Nineyards Equity, shares: “At Nineyards, we back category-defining companies with the potential to fundamentally reshape their industries. yuv is bringing true digital transformation to professional hair colour by combining hardware, colour and software into a platform that solves real pain points for salons and freelancing hairdressers alike. We are highly impressed by what Francisco and the team have accomplished so far, and are excited to support them as they scale in the UK, US and beyond.”

In October 2025, yuv appeared on Dragons’ Den, setting a show record by securing a combined €572K (£500K) at 2% equity from Steven Bartlett and Sara Davies, achieving a valuation of €28 million (£25 million) the highest in the show’s 22-season history.

About YUV

YUV is transforming professional hair colour with smart refillable systems that combine AI-powered software, precision dispensing and customizable formulations. Designed for salons and freelancers it enables limitless creativity, reduces waste and streamlines operations, making high-quality, tailored hair colour effortless and sustainable.