London’s Attio Raises €44 Million Funding In Series B Round

The round was led by GV (Google Ventures) and included existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital. To date, Attio has raised a total of €99 million.

“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” said Nicolas Sharp, CEO and Co-founder of Attio. “AI-native CRM needs a completely different foundation – one that allows you to truly understand every customer, take action fast and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”

Founded in 2025, Attio serves a diverse client base, including AI startups like Lovable, Granola, Modal, and Replicate, and is on track to quadruple its ARR this year.

Attio believes traditional CRM systems, long the backbone of B2B software, have failed to keep pace with today’s dynamic business environment. This has led to costly, fragmented ecosystems as companies patch together numerous point solutions outside their CRM.

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Go-to-market teams have faced rigid systems, costly integrations, and slow progress. AI is transforming this by exposing legacy CRM limitations tied to manual workflows, while empowering modern teams to rapidly build customized solutions in days—bypassing lengthy vendor delays and inflexible timelines for greater agility and efficiency.

“Today’s go-to-market builders expect platforms they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie, CTO and Co-founder of Attio. “To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the system, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI agents demand.”

Attio is built from the ground up on AI-native primitives that empower teams to design their go-to-market operations exactly how they work. These core building blocks define next-generation software and are essential for any AI-native CRM.

They include native data ingestion that unifies clean, real-time GTM data from every source without duplicates or stale records; an intelligent workflow engine enabling programmable automation across systems, teams, and complex business logic; and programmable surfaces such as APIs, SDKs, and natural language interfaces for building apps, features, integrations, and workflows directly within the CRM.

The platform also supports seamless agent collaboration between humans and AI granular permissions for fine-grained access control, and predictive intelligence that continuously learns and delivers timely insights and actions.

Customers are already leveraging native data ingestion to unify accurate, real-time data across their go-to-market stack, using intelligent workflows to automate complex processes rapidly, and exploring programmable surfaces like the App SDK (currently in beta) to build and launch apps inside Attio. Additional primitives, including enhanced agent collaboration and advanced permissions, are in active development to further extend the platform’s capabilities.

With the recent Series B funding, Attio plans to scale its engineering team, accelerate product development, and realize its vision of creating a CRM that truly understands every customer, adapts to any team, and allows users to customize it fully to their business.

Significant R&D investments will focus on advanced agent collaboration, granular permissions, and predictive intelligence. On the go-to-market side, Attio will intensify efforts to support the new generation of GTM builders, giving them the freedom to design and deploy tailored tools without waiting on vendor roadmaps or lengthy implementation cycles.

As part of the funding round, Michael McBride, partner at GV and former CRO of GitLab, has joined Attio’s board of directors, bringing valuable experience to support the company’s growth.

“It’s been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software,” said Michael McBride, General Partner at GV. “For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”

About Attio

Founded in 2019, Attio is an AI-native CRM designed for the next generation of companies, delivering intelligent, adaptable solutions that transform customer relationship management and empower teams to shape the platform to their unique business needs—the CRM built for the future of work and growth.