London E-Commerce Startup Swap Secures $100M Funding

The round comes just nine months after Swap’s $40 million Series B, also led by Iconiq, bringing the company’s total funding to $149 million.

Founded in 2022, Swap offers an all-in-one operating platform for e-commerce brands, consolidating logistics functions such as cross-border shipping, order tracking, returns, tax management, and inventory forecasting into a single system.

Read Also - CertHub Raises €6.2M To Ease MedTech Regulatory Compliance

Sam Atkinson, founder, CEO, Swap, said: "We have built an existing fleet of products that enable any brand to scale globally.

"Building upon this foundation of global commerce solutions, we will continue to help brands reach their full potential, levelling up on the promise to be the go-to platform for brands to sell anywhere, anticipate intent, and convert more business."

Swap, which partnered with Adyen last year, will use the new funding to strengthen its payments capabilities, invest in digital payments, and enter new markets.

The London-headquartered company operates offices in the US, Israel and the Netherlands, and is planning further expansion across Europe and North America.

Swap serves customers including Manors Golf, Never Fully Dressed and Surplus and is increasingly integrating artificial intelligence into its platform, particularly in cross-border tax filing and returns processing.

About Swap

Swap is an agentic commerce operating system powering global e-commerce. Its platform supports AI-native storefronts, cross-border selling, payments, returns, inventory management and compliance. By unifying these functions, Swap is building the next generation of agentic commerce infrastructure, enabling brands to scale globally with greater speed, efficiency and intelligence.