London-based Holiwise Raises €1.45 Million Funding

The round was led by Bobby Previti of Bank of America, with co-lead Ulf Nilsson of DHL, who will also join the company’s board. Additional investors include senior leaders from Barclays, Google, Goldman Sachs, and individuals such as Sabri El Jailani, Filippo Zorzoli, and Houman Ashrafzadeh.

Founded by Swedish entrepreneurs Albin Eriksson Lippe and Kristian Lexeklint, Holiwise is an AI-powered travel platform tailored for premium travelers. Its plug-and-play digital agent leverages deep learning and dynamic packaging to instantly generate personalized itineraries—combining flights, high-end accommodations, and curated experiences.

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Travelers can customize their journeys based on mood, budget, destination, or travel dates, and book complete packages in a single click using Holiwise’s integrated tools, including the Portal CRM, Wallet, Web Ordering, and Tipping features.

“We’ve identified a clear gap in the market between mainstream online travel agencies and high‑end travel concierges,” said Albin Eriksson Lippe, CEO and Co‑founder of Holiwise. “Premium travellers are underserved, often forced to choose between impersonal, self‑serve booking platforms or expensive concierge services that are slow to access. Holiwise is building an AI travel agent that combines the convenience of technology with the quality of a tailored luxury experience. It can instantly plan and book complete personalised itineraries, including synchronised flights, premium stays, and curated experiences for individuals or groups.”

Holiwise has established key industry partnerships with HBX Group and Amadeus—two global leaders in travel. Through HBX Group, Holiwise gains access to an extensive portfolio of hotels, resorts, and apartments worldwide. By integrating with Amadeus, the world’s largest global distribution system provider, Holiwise is able to deliver seamless end-to-end trip planning and booking, covering flights, accommodations and experiences in over 10,000 destinations around the globe.

Investor Bobby Previti commented, “I agree with the founders’ vision that there is a gap in the market for premium travellers. Holiwise is taking an innovative approach to solve the problem, with an exceptional team that understands the problem well. I strongly believe that the team is in the right place at the right time, working towards a vision that I’m keen to support.”

Holiwise’s platform is already live and thriving, drawing tens of thousands of users each month—with more than 80% returning to book again. In 2024 Holiwise was recognized as one of FutureTravel’s Top 10 Travel Startups Worldwide.

The company also offers an exclusive, invite-only Premium Account tailored for discerning travelers, startups, and SMEs. Premium members gain access to insider rates on over one million properties globally—often beating prices found on mainstream travel sites—as well as priority concierge support for flights, accommodations, dining, and personalized AI-driven recommendations. On average, users report savings of over £250 per trip.

About Holiwise

Founded in 2024 Holiwise is an AI-powered platform transforming premium travel through proprietary machine learning models. By personalizing trip planning and booking, Holiwise delivers smarter, faster, and more tailored travel experiences for modern explorers, setting a new standard in convenience, value and service across global destinations.