London-Based Flowla Raises $2.5M Funding

The round was led by Revo Capital and included participation from AI Startup Factory, Türkiye Development Fund, APY Ventures, Sharks & Partners, and angel investors, including Salesforce operators.

Despite heavy investment in CRM and sales tools, many revenue teams still rely on manual processes for managing complex B2B deals. Sales reps spend significant time on non-selling tasks drafting emails, coordinating stakeholders and customizing materials slowing follow-ups and increasing the risk of deal delays or customer churn, especially during handoffs to Customer Success.

Founded by Erdem Gelal (CEO) and Oguz Gelal (CTO) Flowla transforms the digital sales room from a simple content-sharing link into a no-code automation layer that standardises the buyer journey across Sales and Customer Success. The platform offers a single, branded digital workspace that evolves from a sales proposal into an onboarding hub, consolidating documents, communications and next steps in one place.

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Teams can create predefined buyer journeys using templates, AI-assisted personalized content, and communication rules, with actions triggered automatically based on real-time buyer behaviour. For example, when a buyer views pricing information, Flowla can detect their role, analyse activity, draft a relevant email, notify the sales rep, and queue it for review.

Erdem Gelal CEO and co-founder, explained that sales enablement is evolving from coaching reps toward structured revenue execution, noting that managing complex B2B deals can no longer rely on human memory without risking execution gaps.

Flowla provides the customer-facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and consistently, Gelal said.

By reducing reliance on manual processes, Flowla minimises missed follow-ups and inconsistent handovers, allowing teams to manage the entire customer journey more predictably and create a repeatable approach to revenue execution.

The new funding will be used to scale Flowla’s automation engine and AI-powered content generation, and to build a dedicated US-based go-to-market team to support its growing international presence.

About Flowla

Flowla helps sales and customer success teams reduce busywork and accelerate revenue. Its platform creates digital sales rooms that centralise content, communications, and next steps, delivering personalized, AI-assisted buyer journeys that engage clients, streamline handovers and close deals faster.