London-Based Azoma Raises $4M To Accelerate Growth

Azoma’s funding round was backed by Ignite Ventures, Rank Ventures, eBay Ventures x Techstars, Twinpath, MaRS IAF, as well as angel investors from the retail and AI sectors, including the Chairman & CEO of The Winn-Dixie Company and senior leadership from Google DeepMind. The round also included non-dilutive funding.

The company plans to deploy the funds to accelerate growth and expand its offerings.

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“A thousand years ago, the average person owned around a dozen possessions. One hundred years ago, 99% of everything we brought was from a local merchant,” said founder and chief executive Max Sinclair.

Founded by Max Sinclair and Timur Luguev, Azoma provides an end-to-end platform for Generative Engine Optimization (GEO) and AI-driven brand discovery. Its patented technology enables brands to monitor, analyze and optimize their presence across AI-powered search engines and conversational platforms.

Azoma has already partnered with notable brands including Mars, Colgate, Zappos, P&G, Reckitt, Beiersdorf, and Canadian Tire.

“Azoma’s unique combination of deep industry understanding and state-of-the-art AI has enabled their clients to adapt to the seismic change of LLM powered search,” said John Spindler, general partner at Twinpath Ventures.

“Now used by some of the world’s leading consumer brands, Azoma patented protected AI is enabling world leading customers to not only protect sometimes hundreds years of brand value but also to reach new customers”.

About Azoma

Azoma is a leading Generative Engine Optimization (GEO) platform trusted by enterprises including Mars, HP, Arla, Zappos, and Canadian Tire. The company helps brands and retailers get recommended by AI-powered search engines through its end-to-end enterprise workflow, optimizing visibility, discoverability, and performance across AI-driven digital channels.