[Funding alert] Stockholm-based Life Inside Raises €350k in Funding

The firm plans to use the additional capital to extend its worldwide outreach and marketing strategy, improve the platform's interactivity, and integrate artificial intelligence (AI) into its features for content generation and analysis.

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Originally envisioned to address a void in corporate storytelling, Life Inside was first hatched in Oddwork in 2022, a Nordic pioneer in employer branding, and founded by Charles Sinclair, Poyan Karimi, and Niklas Kekonius, who were also co-founders of Oddwork. Charles, Poyan, and Niklas set out to develop a platform that would foster stronger connections between audiences and businesses while also disseminating firsthand accounts from customers and staff.

These days, Life Inside offers companies of all kinds a completely interactive platform that allows online audiences to actively choose the subjects and media types they wish to deal with, humanizing and personalizing their marketing content. The platform's goal is to boost audience engagement and conversion for the job streams of marketing, sales, employer branding, and recruitment.

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Charles Sinclair, Head of Partnerships and co-founder of Life Inside said, “In recruitment, the number one obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organisation. In sales and marketing, 95% of B2B buyers say video plays an important role in moving forward with a purchase. But when we started looking, we found no way to effortlessly collect and distribute genuine video testimonials from customers and employees. We built Life Inside to allow companies to change that, and help them capture genuinely interesting and human stories with minimal cost, to truly showcase the essence of their service and culture. To make the online experience as personal and engaging as face-to-face meetings – but scalable,”.

With over 70 subscribers, Life Inside has had tremendous growth since its 2022 launch and has achieved cash positivity as a result. The business already has international relationships with important corporations such as Specsavers, Adecco, the largest recruiting agency in Sweden, Parexel, an American clinical research organization, Telia, a Swedish telecom company, and Axfood, the second-biggest food shop in Sweden.

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Houman Ashrafzadeh, Padium’s co-founder and an angel investor in the round, said: “Imagine a situation where every visitor to your website is guided by interactive video testimonials. They’re not just watching videos, they’re engaging with real stories, choosing the paths that resonate with them personally when navigating them. For potential employees or customers, it means they can experience the company in totally new ways, feeling a connection that static text or images could never create. Life Inside humanises marketing: it helps companies become online living entities where each click leads to a deeper, more meaningful understanding of what it means to be part of their organisation – and I couldn’t be prouder to back them.”

Life Inside operates at the intersection of two rapidly expanding markets: the global application tracking system market, predicted to reach $2 billion by 2027, and the chatbot market, which might reach $32.4 billion by 2032. Life Inside is capitalizing on the trend of businesses' increasing desire for flexible, high-quality video creation.

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About Life Inside

In moments, become closer to your audience. At Life Inside, they offer robust interactive video platforms that are easily integrated into any website, catering to companies of all sizes. Interactive video testimonials improve conversion rates and create a more positive brand experience by greatly increasing online audience engagement.

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