Lawline Appoints Jenny Hammarberg As New Chief Executive Officer

She takes on the role at a key moment as Lawline launches a new platform for businesses, organisations, and private individuals.

Lawline, a Swedish legal platform and market leader in accessible online law since 2005 is aiming to transform how legal services are accessed and used. Instead of offering legal advice only after problems arise, the company envisions providing legal guidance at the point of decision-making.

Hammarberg aims to shift legal services from a reactive model to a proactive tool integrated into everyday decisions, helping users avoid crises and reduce time, cost and stress.

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She also highlights the need for broader access to legal knowledge beyond tools designed only for legal professionals, focusing on empowering individuals and businesses directly through technology.

"I have seen too many situations where legal counsel arrives when it is already too late - where a simple answer could have saved money, unnecessary frustration, and energy. Legal support should not be something you activate when things are already on fire." Jenny Hammarberg, CEO, Lawline.

About Lawline

Lawline is Sweden’s most visited legal platform, attracting over 4.25 million unique visitors in 2025. Founded in 2005 by law students, it has grown into one of the country’s leading digital legal services platforms. Over time, law students, lawyers and the public have contributed to a database of more than 130,000 legal questions and answers. This knowledge, along with Swedish legislation, forms the basis of its new AI-driven legal platform built for accurate and specialised legal support.