Lative Raises €6.4M To Expand AI-Powered Sales Planning Platform

The funding round was co-led by Act Venture Capital and Senovo VC, with additional backing from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle. Lative’s platform is already serving industry clients such as Seismic, Intercom, Aiven, Avalara, and Version 1.

“We saw the same issue over and over again, in every company we worked in – sales planning was slow, manual, and stuck in spreadsheets,” said Werner Schmidt, co-founder and CEO of Lative. “We built Lative to change that, and to give sales teams real-time visibility and confidence so every decision is informed, not guessed in this critical activity for go to market organisations. Every sales organisation needs to plan and track execution, and it’s mainly done in spreadsheets today. Now there’s a better way.”

In Europe’s AI-for-sales and go-to-market automation space, Lative’s funding round reflects a modest but notable wave of 2025 investment activity.

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Adjacent companies include Barcelona-based Remuner which raised €5.5 million to grow its AI-driven sales compensation platform; Ghent-based Bizzy, securing €4 million to scale its AI Sales Agent and Stockholm’s Spiich Labs, which raised €600k to automate B2B sales workflows. These rounds highlight growing investor interest in tools that streamline commercial operations.

However, none directly overlap with Lative’s focus on AI-enhanced sales planning and execution. With roughly €16.5 million of disclosed funding in this segment so far in 2025, Lative’s round stands out both in scale and for bringing an Ireland-based player into a space otherwise dominated by Spain, Belgium, and Sweden.

“Lative is driving a paradigm shift to sales planning and optimisation teams that is long overdue. By helping teams identify what’s working and what isn’t in real-time, problems are identified before they become too large to manage,” said Dr Alexander Buchberger, Partner at Senovo.

Founded in 2022 by Werner Schmidt and Laura Tortosa Sancho, Lative bridges sales strategy and real-time execution through a closed-loop system that transforms insights into action planning with precision and executing with confidence.

The founders identified a common pain point: fragmented, manual sales planning that lacks real-time visibility. Frustrated by high-performing teams wasting time on outdated spreadsheets and models, Schmidt and Sancho built Lative to deliver AI-driven sales intelligence and automated planning.

For end users, this translates into smarter planning, instant insights, and faster, more informed decisions, with some customers reporting up to 24% increases in sales productivity across segments.

“RevOps leaders love Lative when they see it. New AI Consumption models now need better tooling to manage complexity. Lative helps industry leaders like Seismic, Intercom and Version 1 see true sales productivity and capacity in real-time to deliver efficient growth. Werner, Laura, and their team are defining a new category with an exciting AI roadmap,” said Andrew O’Neill, Principal at Act.

Instead of juggling multiple spreadsheets, models, and disconnected tools, Lative centralizes the entire sales planning process in a single cloud-based platform, linking top-down targets and quota plans with bottom-up sales productivity and capacity.

Teams can model and simulate future organizational designs to optimize their sales force for revenue goals, adjust plans in real time, and gain clear visibility into productivity and efficiency through AI-driven insights.

This empowers teams to make data-driven hiring and investment decisions, identify risks and opportunities before they impact revenue, and track execution with confidence.

“Lative allows us to see our productive sales capacity in real-time which is fundamental to how we scale the business and invest in the right areas to accelerate growth,” said Mathieu Cognac, Vice President of Revenue Operations at Seismic.

The sales performance management market, valued at over $2.3 billion in 2023, is projected to exceed $7 billion by 2030, reflecting growing demand for solutions that automate and optimize sales execution.

In just 15 months, Lative has achieved 10x growth, forging strategic integration partnerships with Salesforce, HubSpot and Snowflake to enable seamless data sharing for revenue teams.

Previously, Lative was featured by EU-Startups in its 2024 list of Irish startups to watch, highlighting the company’s early progress and €2.7 million raise in “Irish Rising Stars: 10 promising startups you must keep an eye on in 2024.”

About Lative

Lative is an AI-powered sales planning platform that connects strategy to real-time execution, helping revenue teams operate smarter and drive profitable growth. By turning insights into actionable decisions, Lative enables efficient planning, optimizes sales performance and empowers teams to make faster, data-driven choices across all stages of the sales cycle.