Lassie Raises $75M In Series C Round To Expand Pet Care Services In Europe

The round included participation from Balderton Capital, Felix Capital, Inventure, Passion Capital, and Stena Sessan, backing the company’s approach to insurance built around automation and preventive care.

Founded by Hedda Båverud Olsson, Sophie Wilkinson and Johan Jönsson, Lassie combines insurance expertise, operational experience, and engineering-driven automation. Its model integrates insurance with preventive care to support long-term animal health.

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The company delivers localised insurance products through a daily-use app that provides educational content and incentives for preventive care, using AI to streamline processes and improve the customer experience. Within its claims operations, Lassie has increased automation compared to traditional insurers that rely more heavily on manual processes.

Across Europe pets are increasingly seen as family members, driving higher spending on care, insurance, and overall well-being. Rising veterinary costs are putting more financial pressure on owners and highlighting the shortcomings of traditional, reactive insurance. Consequently, both the pet insurance and broader pet care markets are projected to grow in the coming years.

In Germany, a significant share of claims is processed end-to-end within minutes, with customers uploading a photo of a veterinary bill and receiving prompt reimbursement for straightforward treatments.

With the Series C funding, Lassie plans to expand further across Europe’s major pet insurance markets and continue investing in AI-supported claims processing and preventive health capabilities.

The company is also developing partnerships designed to connect routine pet care with insurance services. These include a collaboration with Lidl to offer pet insurance through the Lidl Plus rewards programme, and a partnership with Tractive to provide activity-based rewards and discounts through GPS pet tracking.

About Lassie

Founded in 2020, Lassie is the world’s first preventive pet insurance company. Instead of only covering illnesses it helps keep pets healthy through proactive care. By combining insurance with wellness support Lassie helps owners prevent health problems and ensures pets live longer, happier lives.