Largo.ai Acquires London-Based QuMind To Expand AI-Driven Market Insights

This strategic acquisition aims to revolutionize how brands gather market insights, test products, and evaluate campaigns. By bringing together QuMind’s research expertise and Largo.ai’s cutting-edge AI, the companies plan to help marketers make quicker, smarter decisions while reducing costs and risks, and improving returns on investment.

Founded in 1999, QuMind has led the way in digital market research, offering data-driven insights through its ResTech platform. Its powerful mix of advanced tools, consumer panels and analytics helps brands better understand customer behavior. QuMind’s experienced team will continue to operate as usual, ensuring uninterrupted service to its global clients.

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Looking ahead, QuMind will integrate Largo.ai’s patented Simulated Audience technology. This AI-driven tool creates realistic digital twins—virtual individuals built from proprietary questionnaires with 90% accuracy compared to traditional methods. These digital twins help brands predict emotional responses, gauge purchase intent and conduct one-on-one qualitative feedback, offering a more reliable alternative to synthetic data.

Mark Ursell, CEO and founder, QuMind Ltd, added: We’re thrilled to be teaming up with Largo to push the boundaries of AI-assisted market insights and deliver next-level AI-driven data that clients can trust. To date, the increased use of synthetic data has raised serious issues of data provenance and the quality of data – something that the marketing insights industry has yet to fully solve.

The Largo approach of using a patented ‘walled garden’ data set, generated via a questionnaire, solves these challenges head-on. In so doing, it marks a pivotal time for the marketing insights industry, and we’re excited to bring it to market.

Unlike traditional tools that depend only on synthetic personas, Largo.ai delivers exceptional accuracy and scale by using thousands of real-based digital twins per country across 20+ global markets. For example, a UK-based marketer can access localized insights from Japanese consumers in under an hour—combining qualitative and quantitative feedback. Each digital twin profile is updated annually to ensure data remains fresh and reliable.

With this acquisition, QuMind clients will gain the flexibility to choose between real participants or digital twin audiences for their research—each offering unique benefits in speed, privacy, and precision.

This move follows the successful rollout of Largo.ai’s Brands Suite, a platform designed for brands and agencies to test campaigns, concepts and products early in the creative process. By integrating Simulated Audience technology into this suite, Largo.ai is delivering deeper, predictive consumer insights. With QuMind’s expertise now in the mix, this advanced capability will reach even more brands and agencies—fueling Largo.ai’s growth in the marketing and advertising industry.

Sami Arpa, CEO and co-founder, Largo.ai, said: We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights. As an early pioneer in AI-powered analytics, QuMind is perfectly aligned with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation and unlock deeper audience understanding. By combining Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking smarter and connecting more meaningfully with consumers. Working together we hope to push the boundaries whilst respecting the creative contributions that make advertising content magic.

Largo.ai, founded in 2020 as a spin-off from the prestigious Swiss technical university EPFL (École Polytechnique Fédérale de Lausanne), recently closed its Series A funding round and brought on Sylvester Stallone as a strategic partner and investor.

Now, by uniting Largo.ai’s advanced technology with QuMind’s deep industry expertise and skilled team, the two companies are set to build a fully automated, end-to-end ecosystem—raising the bar for next-generation product development and consumer insight.