Labfresh Secures €1M Via Crowdfunding To Launch Smart Womenswear Collection

Labfresh secured funding from 331 investors and will use the capital to launch a smart womenswear collection.

Co-founder Kasper Brandi Petersen shared that the first three product drops have been tested and received positive, constructive feedback. Based on this, the company plans to place purchase orders worth €324,000 for the fourth quarter.

“I know this is going to be hard, and we won’t nail it the first time around. Luckily, we have 5,000+ women on our waiting list who build alongside us,” says Petersen in a LinkedIn post.

Labfresh, founded by Kasper Brandi Petersen and Lotte Vink, is working to reduce overconsumption by creating smart clothing that resists stains and odour.

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Their T-shirts are made from 100% long-staple cotton, designed in Amsterdam, developed in Switzerland, and produced in Portugal.

Labfresh uses its unique FreshCore technology, which combines three features—hydrophobic, antibacterial, and easy-care—making the shirts resistant to stains, wrinkles, and smells.

The fabric repels water-based liquids like wine and ketchup and includes moisture-wicking tech to keep sweat hidden and help it dry quickly.

All materials are certified by STANDARD 100 by OEKO-TEX and BlueSign, ensuring high safety and environmental standards.

About Labfresh

Founded in 2017, Labfresh creates advanced, durable menswear designed to reduce waste helping you wash less, wear more, and buy less. With offices and stores in Copenhagen and Amsterdam, and production in Italy and Portugal, the brand promotes sustainable fashion.