Keyzy Secures €147 Million To Expand Rent-To-Own Homes Across London

The investment comes from Crayon Partners, a real estate private equity firm focused on alternative living sectors. The funding will allow Keyzy to expand its portfolio by 250+ homes across Greater London by 2027, targeting young professionals and key workers.

Simon Groll, Keyzy’s co-founder, says: “This funding is testament to the impact Keyzy has made in helping renters escape the savings trap and achieve their number one financial objective: to own a home.”

Keyzy’s new asset-backed facility comes amid a busy year for European PropTech, as companies scale technology-driven solutions for property ownership and management.

In Germany, Arbio raised €31 million to develop an AI-powered holiday rental platform, while Berlin-based Buena secured €49 million to grow its digital property-management services. In Spain VIVLA raised €8 million for co-ownership projects, and PropHero received €2.5 million for its real estate investment platform. Other German startups included Lumoview (€3 million) for building-data technology and SCALARA (€3 million) for digital property management. Together, these companies raised around €96.5 million in 2025.

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Against this backdrop, Keyzy’s larger acquisition-backed model stands out as one of the most capital-intensive initiatives this year, demonstrating a distinctive approach in streamlining residential property access, ownership, and management across Europe.

Jeremy Matallah, Keyzy’s co-founder, adds: “We are more eager than ever to reimagine home buying in the UK. We’re ready to make large-scale acquisitions across London to provide a diverse range of future homes to our applicants.”

Founded in 2021, Keyzy is a UK FinTech platform enabling aspiring homeowners to get on the property ladder. Through fixed-term leases with pre-agreed purchase prices, renters can convert up to 100% of their rent into a deposit, reaching the required 10% to buy a home in as little as two years.

Keyzy uses Open Banking and other data sources to verify income, set budgets, and approve applications quickly. Tenants also receive homebuying coaching via Keyzy’s app, Klink, and benefit from rental payment reporting to credit reference agencies.

In partnership with Crayon Partners, Keyzy is acquiring €34 million (£30 million) of properties in Q4 2025 through an innovative OpCo-PropCo model the first of its kind in Europe enabling scalable growth and future capital partnerships. Keyzy’s first cohort of residents is now “graduating” from renting to owning, using their accumulated rent payments to purchase their homes.

Paul Coates, Keyzy Director, says: “Homeownership has become increasingly out of reach for too many people. Keyzy’s bold rent-to-own model, supported by our Klink coaching platform, creates a clear route for renters to become buyers. With this funding, we now have a real opportunity to help hundreds more people realise their dream of owning a home.”

UK renters face growing challenges in saving for a deposit, with rising living costs and rental prices pushing the average time to save for a 10% deposit in London to 14 years. Keyzy’s rent-to-own model offers an alternative, enabling aspiring homeowners to reach the same goal in as little as two years.

Keyzy currently operates in West and North-West London, with additional neighbourhoods coming online soon. The focus is on well-connected communities with young professionals and key workers, ensuring the model benefits those most in need of an alternative path to ownership.

Bolstered by new funding, Keyzy’s vision is to make rent-to-own a mainstream route to homeownership in the UK, turning years of rent payments into equity and transforming how people buy homes.