Juo Raises €4M To Scale Platform For Physical Product Subscriptions

The round was led by Market One Capital and Peak, with support from SMOK Ventures, BADideas, FJ Labs, and Lakestar, bringing total funding to approximately €5 million.

Juo targets the rapidly growing physical and hybrid subscription market, which already represents around 40% of a sector projected to reach $3.5 trillion by 2030, providing infrastructure solutions to simplify recurring product offerings.

Juo’s platform offers a complete toolkit to create, launch, and manage subscriptions for a wide range of physical products, from everyday items like supplements and meal kits to high-value goods like appliances or medical devices.

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It supports collaborative workflows for operators and developers, works with virtually any tech stack, and requires no coding for business teams.

The solution includes a core logic layer, API, SDK, CLI, and collaborative editor, enabling merchants to integrate subscriptions in days. It is compatible with modern e-commerce stacks like Hydrogen (Shopify), Medusa, and commercetools, as well as PrestaShop and Shopware.

Juo also handles the full subscription lifecycle, supporting recurring payments via credit cards, SEPA Direct Debit, and regional methods such as iDEAL and BLIK, through partners like Adyen, Mollie, PayU, and Tpay.

Since launch, Juo has gained significant traction, managing over 500,000 active subscriptions for hundreds of clients across Europe and North America, including Pulse4all, Mother’s Earth, Meowbox, Impossibrew, Boerschappen, Guud, Yummygums, and Natulim.

With the new funding, Juo aims to expand platform capabilities for developers, administrators, and AI agents, supporting custom implementations across e-commerce platforms, modern front-end technologies, and Model Context Protocols (MCPs) that allow AI systems to interact directly with subscription infrastructure.

About Juo

Juo provides subscription infrastructure for physical products helping D2C e-commerce brands grow through personalized workflow-driven subscriptions. Its platform enables merchants to design tailored subscription experiences, fostering long-term customer relationships while optimizing engagement and recurring revenue for modern forward-thinking online retailers.