Ittybit funding news – Manchester-based Ittybit Secures €1.7 Million in Oversubscribed Funding

With this additional funding, it will be able to further advance its mission of providing developers with the best media management solutions available and grow its engineering and enterprise sales teams.

Paul Williams, Founder of Ittybit, said: “Ittybit was created to address the pain we felt handling large videos in our previous companies. We built the media tools we wished we’d had access to, and are making them available to all developers, because robust media workflows shouldn’t be so expensive or complicated that only the largest tech companies can access them.”

Paul Williams is a two-time founder with twenty years of experience in video production for well-known brands including Nike, adidas, and EA Sports. The larger team has worked on video transmission and encoding for Hulu, Channel 4, and the BBC.

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Large video, image, and audio file uploading, saving, and delivery may be made easier using Ittybit's state-of-the-art tools and APIs. With the use of cutting-edge machine vision models, it enables developers to improve content searchability, screen hazardous submissions, and automate transcription and labelling tasks.

It's unique AI-based compression technology, which is comparable to that of industry heavyweights like Netflix and Meta, guarantees quicker downloads and lower storage costs without sacrificing visual quality. This makes Ittybit's offering truly remarkable.

James Pringle, Principal at Mercuri, added: “Mercuri is thrilled to invest in Ittybit, recognising that the future of media lies in instant delivery. As specialists in media and creative industries, we see Ittybit as a groundbreaking solution that excels in speed, quality, and cost-efficiency. While it’s still early, we are enthusiastic about Ittybit’s potential to significantly impact and grow within the dynamic media landscape.”

Brian Kinane, Founding Partner, Sure Valley Ventures, commented: “Ittybit’s proprietary Machine Learning solution is transforming the costs of hosting media for both SMEs and Enterprises globally. We are delighted to back a Manchester-based, cutting-edge AI company who are well-positioned to execute on their mission to democratise media hosting, at a time when the innovation of multimodal large language models is enabling content creation at an unprecedented scale. This deal is a great example of why we established a northern office in Manchester – to find high growth AI companies with significant global potential.”

About Ittybit

Including audio, video, and graphics in your app doesn't have to come with the time-consuming, expensive, or constantly bothersome process of doing it all by hand. Ittybit offers developers all the tools they need to convert, compress, deliver, store, and retrieve rich data. Regardless of the file type, offer an excellent user experience.